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The Body of A Speech: Getting Your Points Across. In this lesson, you will learn
about using simplification and repetition to make your ideas
easy to remember and understand. Vocabulary, diagrams, procedures,
equations, descriptions. Academic and professional presentations often
involve long, dry, complicated details. You're the presenter,
it's your job to make things clear. Don't lose your audience. If the audience doesn't understand what
you're saying, they will become confused. Soon they will stop listening to
anything you say and fall asleep. They won't care about you nor your ideas. You might as well be talking to yourself. So, how do you prevent this from happening? First and for most simplify complex ideas. Focus on the people and the audience, not abstractions. Let's say that you wanted to
find the word contentment. Which explanation would be
the easiest to understand? A, contentment is a mental or
emotional state of satisfaction, B, you feel good about your life, or C, it is the
acceptance of the surrounding situation. The second one, B, is the easiest to
understand, it focuses on people. Whereas A and C are like textbook
definitions that sound meaningless. To help people understand better
you can give and example. You just took at test, you got a B on it. You're content, its not an A, so
you're not jumping over the moon excited, but hey, it's not an F,
you totally passed, you're content. Here are some useful phrases,
suppose you just took a test. Let say that we just took a test. Taking a test is an example. Take for instance a test, consider the case of taking a test. Or you can give an analogy. An analogy is a comparison
to a similar situation. Here are some useful phrases. Being content can be
compared to being upset. Upset is a little angry,
content is a little happy. Contentment is the opposite
of being upset. Being content is similar to being happy. An analogy can also be creative example. Contentment is like being stuck in traffic on a cold rainy day. But at least you are in a dry car. This poor guy has to walk in the rain. Illustrations are always appreciated. It's easier for people to understand when
they can see it with their own eyes. You could draw a diagram or
show a picture. As a bonus, give a demonstration
like take a deep breath and smile at the same time,
that's contentment. Another way to simplify complex
ideas is to make it shorter. Approximate numbers, round them off. Instead of saying 2,872.09, you can say over 2800, upwards of 2800, almost 2900, close to 2900, about 3,000, roughly 3,000. If there is a long name that you are going to say multiple times, introduce it, and then start using an acronym, an abbreviation based on
the first letter of every word. Take, for instance, this framework for
evaluating a company or a person's position. Here are some useful phrases. SWOT stands for strengths, weaknesses, opportunities and threats. SWOT is short for strengths,
weaknesses, opportunities and threats. An organized list of one's strengths,
weaknesses, opportunities and threats is also known as a SWOT analysis. An organized list of one's strengths,
weaknesses, opportunities, and threats, is commonly
called a SWOT analysis. The analysis of all strengths, weaknesses,
opportunities, and threats, which are now referred to as a SWOT analysis, can be
used in business and personal contexts. All right,
now your audience understands your ideas. No one is confused, no one is snoring. But you have had to explain so many things. How can you help the audience
remember the important ideas? Two, repeat your main points. Follow this pattern: assertion,
evidence, assertion. Start with your assertion,
your main point. What you want the audience to remember. Then give evidence. Definitions, statistics,
examples and other details. Going through the evidence takes time,
don't be tempted to end there. Main ideas can get lost
in a sea of evidence. The audience needs to be reminded
that your evidence served a purpose. So end by saying your assertion again. This is the main point that
you want them to remember. Of course,
it should be rephrased in different words. Let's go back to the SWOT example. A SWOT analysis can be used to identify the pros and cons of a situation. That's my main point. Next, I'd explain what SWOT stands for, what each cell in this table means and give examples of each one. Then, I'd go back to my main point,
that's SWOT's express the pros and cons of a situation. However, I'd be sure to
say it in a different way. I've shown that a SWOT analysis
increases awareness of all positive and negative factors. I must emphasize that internal and external factors are perceived as equally important. I like to stress that a SWOT analysis can
be used for any organization, product, industry, or even a person. What's significant is that all factors are
presented in an objective unbiased way. We can see that by looking
carefully at the SWOTs we can make improvements in the future. Clearly, a SWOT analysis
serves as a reality check. When moving on to the next point,
provide a clear transition. Show the audience that you
are changing subjects. For instance, we will now turn
our attention to expanding a SWOT analysis into a TOWS matrix. We must now look at the TOWS matrix. Now I'm going to introduce the TOWS matrix. Let's move on to SWOT's sister,
the TOWS matrix. In this lesson we talked about
how to get your points across, of conveying your ideas clearly. By simplifying and repeating
important ideas, your audience will be more able to understand and
remember what you want them to learn.

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