Understanding Creative Commons

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[MUSIC] >> In this episode we look at Creative
Commons licensing. Creative Commons is an international
non-profit organization that provides free licenses and tools that copyright owners can use to allow others to share, reuse, or remix their material,
legally. In this episode, Dr. Tams Leaver, from
Curtin University, explains some of the different types, and
combinations of these licenses. And offers some useful insights into which might be better suited for academic
purposes. >> Okay, so this is the basic explanation
page on the Creative Commons website which shows the
basic licensing conditions that you have. So, there are four elements that can be
used in Creative Commons license, and there are
six possible combinations. So, that sounds a little bit complicated, but it's actually very, very
straightforward. So, let's run through how they work. Your most basic condition is attribution. And what that means is on an attribution
license you might say who is the original creator of this work, and
where can this original work be found. That is a basic condition of all Creative
Commons licenses. On top of that, you can have a share alike
license. And what a share alike license tells you
is that anything that you create that borrows from
these works must also be licensed in a similar manner, so
basically, it says, you have to keep the chain of
sharing going. You also have a non-commercial element and
a non-commercial element says, you can do
what you like with this, depending on the other
clauses, but you cannot make money off of it. Now, there has been a huge debate about
what that means, does it mean education, since more and more education institutions are
commercial? But the general understanding is that that
means most educational purposes are just fine, but
explicit commercial use, i.e., using it in a music video or in a video or
as, as a commercial photographer, that would be
crossing the line and finally you have no derivative
works. What that means is that you cannot take an
element of this, and use it in your work. The reason that that's there is that many people might say, for example,
musicians might want to put a free version of one of their
songs up on the web. But, they don't want to 1,000 remixes
made. They just want to share it for free, so
people can get a, a, a feel for it. That's generally how no derivatives works
is used. Now it's important to flag that this
doesn't override fair dealing. Now, even on a no derivative fair works
license, obviously, you can still quote under fair dealing and it's
interesting that every Creative Commons license now has a little disclaimer that
says this does not override fair dealing of the use depending on the
jurisdiction that you're talking about. Now, there are six ways that those
elements can be recombined and we'll just go really quickly run through the six possibilities
and, and indeed, talk about which one is best for
education. Now, the most basic license is your
attribution license, which says, you say, who created it, and where you can
find this work. This is brilliant for education, because
basically, this is the same as the sort of citation rules
that we've worked with as academics, and it
does mean you can use it in commercial and non
commercial senses. You could post it back on the web, you can
just send it to your tutor, whatever you need to do you can, you can do with a,
a attribution license as long as you give credit, so that's, if you can aim for a particular license, that's your
best one because it means you don't have a lot to think about afterwards as long as you
clear credit. Then you've got your attribution share
alike which basically says, okay attribute it say who, who
created it. And anything you create using that work as an element of it must have a similar
license. So for example, if students used this in a
PowerPoint presentation or in a short film, that
short film or PowerPoint presentation would also have to
have an attribution share alike license on it so it keeps the chain
going. Now that is something of a restriction, so
students do need to think about whether they're
comfortable doing that or not. Attribution no derivatives means that you
have to say who made it, and you can't cut pieces out of
it. So, you have to use it the way it is. So, you might be able to play it, in it's
entirety, to demonstrate a point in a lecture, but you can't re, resample it,
and use it in a mashup, for example. Then we've got attribution non commercial
share alike, which is all of those preceding ones and you can't make
money off it. And then you have attribution
non-commercial no derivatives, so that's your most
restrictive end. For students, generally, you would
encourage them to stick with the licenses which are attribution,
or attribution non commercial, or attribution share alike if
they are comfortable with the license they are working exactly
the same way. [BLANK_AUDIO] It is, of course, the case that yes, if
you stick something on the web, someone might misuse it, that's a reality
of, of the way the web works today. The good thing about Creative Commons is
that there is a global dedicated team of people trying to
make Credit Commons work. And there are lot of very, very top
lawyers who will come to your aid if your Credit Commons license is violated
and that's a, a legal protection very few people
enjoy. If someone violates a credit commons
license it is usually the local Credit Commons team that will be
your first port of call. The great thing about Creative Commons is
that they have a license generator. So if you want to go in and license, you go to creativecommons.org,
hit the License button. And it will brings up a tour, which basically walks you through the
process so, In this case, it asks me, do I want to
allow commercial uses of my work? I will say yes. It says, do I want to allow modifications
of my work? So, could someone remix, could someone
take an element of my photograph, and use it in different
ways? I will say yes, but only as long as they
share under similar license. And, what is my jurisdiction? Now, Australian students should choose
Australia, not generic, not the United States. Choose the country that you're working in,
because that gives you the, the most iron clad legal
protection. Now, it's not hugely important, because
the licenses are comparable. Every different jurisdiction works in
pretty much the same way, but it's better to just stick with the exact nature of the
country that you're in. Now, once you've done that, you've already
chosen which license that you want. Then, you can tell the license generator
what format the work is in. For example, if I chose audio or video, it would generate a different sort of
license, and it would tell me how to embed that in the file,
where would you go in the file to put it there. But let's, for argument's sake, say that I
was doing an image, that I might type in the title of the work, I'll
call it Tama's Great Pic one and then I can, if I want to, insert other
information, I'm not going to in this case because I don't need it,
I'll hit Select a license. And it will tell me the sort of license
that I've selected, and give me both a visual
representation of that and a code that I can cut and paste into a document, or into the bottom of the
screen. For example, if I'm posting it onto my
blog, if I cut and paste this at the bottom of the screen, not only
does it have a link back to the license, but it embeds metadata, so
that when a search engine like Google looks at that page, it understands this is a Creative Commons license under this
license. So when check for it under the Creative
Commons search in Google, it knows what it can and can't
find. So, the licensing tool is actually
incredibly straightforward. And the great thing, of course, is when I
click through it still takes me to a human
readable license first. So, it is important to remember that
Creative Commons isn't everything. It doesn't give you all permissions. It's only as far as normal copyright law
goes. If you don't want anyone to ever misuse it in anyway then yes, you probably shouldn't
have it online. But if you're willing to take fairly minor
risks then Creative Common's license is actually
a really good way. because if you've already given some
permissions away, people are much less likely to
misuse it because they, usually, will respect the ethos of sharing that you've already
bought into. [BLANK_AUDIO]

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