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Although academic research and
workplace research can overlap, in most cases they differ in
their goals and their methods. In academic research, your goal is to find information that
will help answer a scholarly question. What would be the effect of the trade
balance between the United States and China if China lowered the value
of its currency by 10%? Academic research questions are often
more abstract than applied. That is, they get at the underlying
principles of a phenomenon. Academic research usually requires
extensive secondary research, reading scholarly literature,
and academic journals and books. If you do primary research,
as scientists do in labs, you do so
after extensive secondary research. In work place research, your goal is to find information to
help you answer a practical question. Should we replace our sales staff's
notebook computers with tablets? Workplace research questions frequently
focus on improving a situation at a particular organization. These questions call for considerable
primary research because they require that you learn about your own
organization's processes and how the people in your organization
would response to your ideas. Different research questions
require different research methods. Once you have determined the question you
need to answer, think about the various research techniques that you
could use to answer them. For example, your research methods for
finding out how a current situation is expected to change would differ
from your research methods for finding out how well a product
might work for your organization. That is,
if you want to know how outsourcing will change the computer supported
industry over the next 10, 20 years, you might search for
long range predictions in journals, in magazines and
on reputable websites and blogs. By contrast, if you want to
figure out whether a specific scanner will produce the quality
of scan that you need, or will function reliable, you might do
the same kind of secondary search. And then observe the operation of
the scanner at the vendor's site scheduled product demos at your site. Follow up the interviewing others in
your company and perform an experiment in which you try two different
scanners and analyze their results. The table you will see in a moment
provides a good starting point of thinking about how to acquire
the information you need. You're likely to find your research plan
changes as you conduct your research. You might find that you need more than one
methods to get the information you need or the one method you thought
would work doesn't. Still, having a plan can help you discover
the most appropriate methods more quickly and efficiently. What is the theory behind
this process of technique? >> How do greenhouse gases
contribute to global warming? >> What is the history of this phenomenon? >> When and how did engineers
first try to extract shale oil? >> What techniques are being
used now to solve this problem? >> How are companies responding to
the federal government's new laws on health-insurance portability? >> How is the current
situation expected to change? >> What changes will outsourcing queries
in the computer support industry over the next 10 to 20 years? >> What products are available to
perform a task or provide a service? >> Which vendors are available to upgrade
and maintain our company's websites? >> What are the strengths and weaknesses
of compiling products and services? >> Which portable GPS
system is the lightest? >> Which product or
service do experts recommend? >> Which four wheel drive SUV offers
the best combination of features and quality for our needs?

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