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When you perform research, you want the process to be effective and efficient. To meet these goals, you have to think about how the research relates to the other aspects of the overall project. In this video lecture, I will provide an overview of the research process. First, you need to analyze the audience. Who are your most important readers? What are their personal characteristics, their attitudes toward your subject, and their motivations for reading? If you are writing to an expert audience that might be skeptical about your message, you need to do a lot of research to get that the evidence for a convincing argument. Then you need to analyze your purpose. Why are you writing? Understanding your purpose helps you understand the types of information the readers will expect. Think in terms of what you want your readers to know or believe or do after they finish reading your document. Then you need to analyze the subject. What do you already know about your subject? What do you still need to find out? Using techniques such as pre-writing and brainstorming you can determine these aspects of the subject you need to investigate. Then you need to visualize the deliverable. What application will you need to deliver a laboratory research? A technical background report? A manual? A website? What kind of oral presentation will you need to deliver? Work out a schedule and a budget for your project. When is the deliverable due? Do you have budget for a, for phone calls, database services, or travel to libraries or other sites? Determine what information will need to be part of that deliverable. Draft an outline of the contents focusing on the kinds of information that readers will expect to see in each part. Determine what information you still need to acquire. Make a list of the pieces of information you don't yet have. Create questions you need to answer in your deliverable. Writing the questions in, at least, forces you to think carefully about your topic. One question suggests another and so you have a length release that you need to answer. Conduct secondary research. Study journal articles and web based sources such as online databases, websites, reference works, and newspaper indexes. On the primary research, you can answer some of your questions by consulting company records, by interviewing experts, by distributing questionnaires, and by interviewing other people in the organization or industry. Other questions call for using social media to gather information from your customers, suppliers, and other stakeholders. Evaluate your info, your information. Once you have your information you need to evaluate its quality. Is it accurate, comprehensive, unbiased, and current? Do more research. If the information you have acquired does not sufficient answer to your questions, do more research. And if you have thought of additional questions that need to be answered, again, do more research. When do you stop doing your research? You will stop only when you think you have enough high quality information to create the deliverable.

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