{"id":18338,"date":"2021-02-16T17:19:59","date_gmt":"2021-02-16T13:49:59","guid":{"rendered":"https:\/\/maktabkhooneh.org\/mag\/?p=18338"},"modified":"2026-04-06T20:26:54","modified_gmt":"2026-04-06T16:56:54","slug":"8-main-tasks-in-marketing-management","status":"publish","type":"post","link":"https:\/\/maktabkhooneh.org\/mag\/8-main-tasks-in-marketing-management\/","title":{"rendered":"\u06f8 \u0648\u0638\u06cc\u0641\u0647 \u0627\u0635\u0644\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc"},"content":{"rendered":"\n<p><span style=\"font-size: 16px;\"><a href=\"https:\/\/maktabkhooneh.org\/mag\/8-main-tasks-in-marketing-management\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u0648\u0638\u0627\u06cc\u0641 \u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/strong><\/a> : \u0647\u06cc\u0686 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u06cc \u0628\u062f\u0648\u0646 \u062f\u0631\u0622\u0645\u062f \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0641\u0639\u0627\u0644\u06cc\u062a \u0627\u062f\u0627\u0645\u0647 \u062f\u0647\u062f. \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0627 \u0642\u0631\u0627\u0631 \u062f\u0627\u0634\u062a\u0646 \u062f\u0631 \u062e\u0637 \u0645\u0642\u062f\u0645 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0641\u0631\u0648\u0634\u060c \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0633\u0627\u0633\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0648\u0627\u062d\u062f\u0647\u0627\u06cc \u0647\u0631 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0628\u0647 \u062d\u0633\u0627\u0628 \u0645\u06cc\u200c\u0622\u06cc\u062f.<br>\n\u062f\u0631 \u0631\u0627\u0633 \u0627\u06cc\u0646 \u0648\u0627\u062d\u062f \u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0627 \u062a\u062f\u0648\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u060c \u0633\u0627\u0632\u0645\u0627\u0646\u062f\u0647\u06cc \u0648 \u0631\u0647\u0628\u0631\u06cc \u062a\u06cc\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0634\u0631\u06a9\u062a \u0631\u0627 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u0646\u0632\u062f\u06cc\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0645\u062f\u06cc\u0631 \u0628\u0627\u06cc\u062f \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc\u200c\u0647\u0627\u06cc \u0627\u0648\u0644\u06cc\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0631\u0627 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u062f\u0627\u0646\u0634 \u0648 \u062e\u0644\u0627\u0642\u06cc\u062a \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u0645 \u0648\u0638\u0627\u06cc\u0641 \u0627\u0635\u0644\u06cc \u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u0631 \u0639\u0644\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627 \u0645\u0639\u0631\u0641\u06cc \u06a9\u0646\u06cc\u0645.<\/span><\/p>\n\n\n<div class=\"jet-listing-grid--56206\" style=\"\"><div class=\"jet-listing-dynamic-field-block zht-maktab-khooneh-learn cb-ud1ng69u\"data-is-block=\"jet-engine\/dynamic-field\"><div class=\"jet-listing-dynamic-field__content\" >\r\n<div class=\"zht-learn-card\">\r\n    <div class=\"zht-learn-title-section\">\r\n        <div class=\"zht-learn-card-icon\">\r\n            <svg viewBox=\"0 0 24 24\" fill=\"currentColor\" width=\"24\" height=\"24\">\r\n                <path d=\"M12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm-2 15l-5-5 1.41-1.41L10 14.17l7.59-7.59L19 8l-9 9z\" \/>\r\n            <\/svg>\r\n        <\/div>\r\n        \r\n        <!-- \u0639\u0646\u0648\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0628\u0647 \u0644\u06cc\u0646\u06a9 -->\r\n        <a href=\"https:\/\/maktabkhooneh.org\/learn\/digital-marketing\/\" class=\"zht-learn-card-title\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n            \u062f\u0648\u0631\u0647\u200c\u0647\u0627\u06cc \u0622\u0645\u0648\u0632\u0634 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af        <\/a>\r\n    <\/div>\r\n\r\n    <!-- \u062f\u06a9\u0645\u0647 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0628\u0647 \u062a\u06af button -->\r\n    <!-- \u0627\u0632 onclick \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u062f\u0647 \u062a\u0627 \u0628\u0647 \u0645\u062d\u0636 \u06a9\u0644\u06cc\u06a9 \u0644\u06cc\u0646\u06a9 \u0631\u0627 \u0628\u0627\u0632 \u06a9\u0646\u062f -->\r\n    <button class=\"zht-learn-card-btn\" data-course-url=\"https:\/\/maktabkhooneh.org\/learn\/digital-marketing\/\" onclick=\"window.open(this.getAttribute('data-course-url'), '_blank');\">\r\n        \u0634\u0631\u0648\u0639 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc\r\n    <\/button>\r\n<\/div><\/div><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">&nbsp;&nbsp;<span style=\"font-size: 16px;\">\u0627\u0647\u0645\u06cc\u062a \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/span><\/h3>\n\n\n\n<p><span style=\"font-size: 16px;\">\u0646\u06cc\u0627\u0632 \u0628\u0647 \u0648\u062c\u0648\u062f \u06cc\u06a9 \u0631\u0647\u0628\u0631 \u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f\u060c \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0633\u0627\u0633\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0647\u0631 \u062a\u06cc\u0645\u06cc \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u0627\u0633\u062a. \u062a\u06cc\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0647\u0645 \u0627\u0632 \u0627\u06cc\u0646 \u0642\u0627\u0639\u062f\u0647 \u0645\u0633\u062a\u062b\u0646\u06cc \u0646\u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06a9\u0633\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0627\u06cc\u0646 \u062a\u06cc\u0645 \u0633\u0631 \u0648 \u0633\u0627\u0645\u0627\u0646 \u062f\u0627\u062f\u0647 \u0648 \u0627\u0639\u0636\u0627\u06cc \u0622\u0646 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062a\u0639\u06cc\u06cc\u0646 \u0634\u062f\u0647 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc\u06cc \u06a9\u0646\u062f.<br>\n\u0627\u06cc\u0646 \u0641\u0631\u062f \u0628\u0627\u06cc\u062f \u062f\u0627\u0646\u0634 \u06a9\u0627\u0641\u06cc \u0646\u0633\u0628\u062a \u0628\u0647 \u0639\u0644\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0631\u0627 \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0634\u0627\u06cc\u0633\u062a\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u0648\u0631\u062f \u0646\u06cc\u0627\u0632 \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u06cc\u06a9 \u062a\u06cc\u0645 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f. <strong>\u0648\u0638\u0627\u06cc\u0641 \u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/strong> \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632: \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0648 \u06a9\u0648\u062a\u0627\u0647\u200c\u0645\u062f\u062a\u060c \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u062a\u06cc\u0645 \u0648 \u0645\u062f\u06cc\u0631\u0627\u0646 \u062f\u06cc\u06af\u0631\u060c \u0627\u0646\u062a\u062e\u0627\u0628 \u0648 \u0622\u0645\u0648\u0632\u0634 \u0646\u06cc\u0631\u0648\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0641\u0631\u0648\u0634\u060c \u062a\u0639\u06cc\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0648 \u0646\u0638\u0627\u0645 \u067e\u0627\u062f\u0627\u0634\u060c \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0648 \u0631\u0647\u0628\u0631\u06cc\u060c \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0648 \u0646\u0638\u0627\u0631\u062a \u0628\u0631 \u0641\u0639\u0627\u0644\u06cc\u062a \u062a\u06cc\u0645.<\/span><\/p>\n\n\n<div class=\"jet-listing-grid--50192\" style=\"\"><style><\/style><section class=\"zht-related-post\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Article\" role=\"region\"\n  aria-label=\"Related article\">\n  <div class=\"zht-related-post-section-label\">\n    \u0645\u0637\u0627\u0644\u0628 \u0645\u0631\u062a\u0628\u0637\n  <\/div>\n  <img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"210\" src=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/11\/AdobeStock_172520400_cropped-1-300x210.jpg.webp\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\u0645\u0634\u062a\u0631\u06cc \u06a9\u06cc\u0633\u062a\" srcset=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/11\/AdobeStock_172520400_cropped-1-300x210.jpg.webp 300w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/11\/AdobeStock_172520400_cropped-1-768x538.jpg.webp 768w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2020\/11\/AdobeStock_172520400_cropped-1.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\n  <a href=\"https:\/\/maktabkhooneh.org\/mag\/who-is-the-customer\/\" class=\"zht-related-post-title\"\n    itemprop=\"headline\" target=\"_blank\">\u0645\u0634\u062a\u0631\u06cc \u06a9\u06cc\u0633\u062a \u0648 \u0686\u0647 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc\u06cc \u062f\u0627\u0631\u062f \u061f<\/a>\n<\/section><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u06f8 \u0648\u0638\u06cc\u0641\u0647 \u0627\u0635\u0644\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/span><\/h3>\n\n\n\n<p><span style=\"font-size: 16px;\">\u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0648\u0638\u0627\u06cc\u0641 \u0627\u0635\u0644\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0631\u0627 \u06cc\u06a9\u06cc \u06cc\u06a9\u06cc \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u06f1\u066b&nbsp;&nbsp;&nbsp;&nbsp; \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u0622\u06cc\u0646\u062f\u0647\u200c\u0646\u06af\u0631<\/span><\/h5>\n\n\n\n<p><span style=\"font-size: 16px;\">\u0646\u06af\u0627\u0647 \u06a9\u0648\u062a\u0627\u0647\u200c\u0645\u062f\u062a \u0628\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0641\u0631\u0648\u0634 \u0627\u0634\u062a\u0628\u0627\u0647 \u0628\u0632\u0631\u06af\u06cc \u0627\u0633\u062a. \u0686\u0631\u0627 \u06a9\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062f\u0631\u0646 \u0628\u0647 \u062d\u0641\u0638 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u0631\u0627\u0628\u0637\u0647 \u0645\u0639\u0646\u0627\u062f\u0627\u0631 \u0628\u0627 \u0622\u0646\u200c\u0647\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062c\u062f\u06cc\u062f \u0627\u0647\u0645\u06cc\u062a \u0645\u06cc\u200c\u062f\u0647\u062f.<br>\n\u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0635\u0644\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0648\u0638\u0627\u06cc\u0641 \u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u062f\u0627\u0634\u062a\u0646 \u06cc\u06a9 \u0686\u0634\u0645\u200c\u0627\u0646\u062f\u0627\u0632 (Vision) \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0648 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u0633\u062a. \u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc (CMO) \u0628\u0627\u06cc\u062f \u0628\u062a\u0648\u0627\u0646\u062f \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062a\u06cc\u0645 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0645\u0633\u06cc\u0631 \u0631\u0633\u0627\u0646\u062f\u0646 \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0645\u0634\u062a\u0631\u06a9 \u0642\u0631\u0627\u0631 \u062f\u0647\u062f \u0648 \u062f\u0631 \u0627\u06cc\u0646 \u0631\u0627\u0647 \u0628\u0647 \u0627\u0631\u0632\u0634\u200c\u0647\u0627 \u0648 \u0633\u06cc\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u0646\u06cc\u0632 \u062a\u0648\u062c\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u06f2\u066b&nbsp;&nbsp;&nbsp;&nbsp; \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0645\u062f\u06cc\u0631\u0627\u0646 \u062f\u06cc\u06af\u0631<\/span><\/h5>\n\n\n\n<p><span style=\"font-size: 16px;\">\u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u062f\u0648\u0646 \u062a\u0639\u0627\u0645\u0644 \u0645\u0633\u062a\u0645\u0631 \u0648 \u0645\u0641\u06cc\u062f \u0628\u0627 \u062f\u06cc\u06af\u0631 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0633\u0627\u0632\u0645\u0627\u0646\u060c \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0647\u062f\u0627\u0641\u060c \u0627\u0631\u0632\u0634\u200c\u0647\u0627 \u0648 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u0631\u0627 \u0628\u0647 \u062e\u0648\u0628\u06cc \u062f\u0631\u06a9 \u06a9\u0646\u062f\u061f<br>\n\u062f\u0631 \u0648\u0627\u0642\u0639 \u0645\u0647\u0627\u0631\u062a \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0622\u0646 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0646\u062f. \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0645\u062f\u06cc\u0631\u0627\u0646 \u062f\u06cc\u06af\u0631 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0633\u0627\u0633\u06cc\u200c\u062a\u0631\u06cc\u0646 <strong>\u0648\u0638\u0627\u06cc\u0641 \u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/strong> \u0627\u0633\u062a\u061b \u0686\u0631\u0627 \u06a9\u0647 \u06af\u0627\u0647\u06cc \u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0627 \u0627\u0646\u062a\u0642\u0627\u0644 \u0646\u0638\u0631\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u0645\u0648\u0631\u062f \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062e\u062f\u0645\u062a\u060c \u062f\u06cc\u062f \u0645\u062f\u06cc\u0631\u0627\u0646 \u062f\u06cc\u06af\u0631 \u0631\u0627 \u06a9\u0627\u0645\u0644\u200c\u062a\u0631 \u06a9\u0631\u062f\u0647 \u0648 \u0628\u0627\u0639\u062b \u0628\u0647\u0628\u0648\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u0648 \u0633\u06cc\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u0634\u0648\u062f.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2021\/02\/virtual-CMO-.jpe\"><img decoding=\"async\" width=\"950\" height=\"633\" src=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2021\/02\/virtual-CMO-.jpe\" alt=\"\u0648\u0638\u0627\u06cc\u0641 \u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\" class=\"wp-image-18699\" title=\"\" srcset=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2021\/02\/virtual-CMO-.jpe 950w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2021\/02\/virtual-CMO--300x200.jpe 300w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2021\/02\/virtual-CMO--768x512.jpe 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/a><figcaption><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u06f3\u066b&nbsp;&nbsp;&nbsp;&nbsp; \u0627\u0646\u062a\u062e\u0627\u0628 \u0646\u06cc\u0631\u0648\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/span><\/h5>\n\n\n\n<p><span style=\"font-size: 16px;\">\u0627\u06cc\u0646 \u0648\u0638\u06cc\u0641\u0647 \u0645\u0639\u0645\u0648\u0644\u0627 \u0628\u0647 \u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0633\u067e\u0631\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0686\u0631\u0627 \u06a9\u0647 \u0627\u0648 \u0634\u0631\u0627\u06cc\u0637 \u0628\u0627\u0632\u0627\u0631 \u0631\u0627 \u0628\u0647\u062a\u0631 \u0627\u0632 \u0647\u0631 \u06a9\u0633\u06cc \u0645\u06cc\u200c\u0634\u0646\u0627\u0633\u062f \u0648 \u0628\u0647 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0644\u0627\u0632\u0645 \u062f\u0631 \u0646\u06cc\u0631\u0648\u0647\u0627 \u060c \u0628\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0634\u06a9\u0644 \u0622\u06af\u0627\u0647 \u0627\u0633\u062a.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u06f4\u066b&nbsp;&nbsp;&nbsp;&nbsp; \u062a\u0645\u0631\u06cc\u0646 \u062f\u0627\u062f\u0646 \u0646\u06cc\u0631\u0648\u06cc \u0641\u0631\u0648\u0634 \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/span><\/h5>\n\n\n\n<p><span style=\"font-size: 16px;\">\u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u0642\u06cc\u0642\u0627 \u0645\u06cc\u200c\u062f\u0627\u0646\u062f \u0634\u0631\u06a9\u062a \u0628\u0627 \u0686\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646\u06cc \u0637\u0631\u0641 \u0627\u0633\u062a \u0648 \u0622\u0646\u200c\u0647\u0627 \u0686\u0647 \u0646\u06cc\u0627\u0632\u0647\u0627\u060c \u062a\u0631\u062c\u06cc\u062d\u0627\u062a \u0648 \u0645\u0633\u0627\u0626\u0644\u06cc \u062f\u0627\u0631\u0646\u062f. \u062a\u06cc\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0641\u0631\u0648\u0634 \u0634\u0631\u06a9\u062a \u0647\u0645 \u0628\u0627\u06cc\u062f \u0627\u0632 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u062e\u0627\u0637\u0628 \u0647\u062f\u0641 \u062e\u0648\u062f \u0622\u06af\u0627\u0647 \u0634\u0648\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u062f \u0628\u0647\u062a\u0631\u06cc\u0646 \u0628\u0631\u062e\u0648\u0631\u062f \u0631\u0627 \u0628\u0627 \u0627\u0648 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f. \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u060c \u06af\u0627\u0647\u06cc \u0646\u06cc\u0631\u0648\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0641\u0631\u0648\u0634 \u0646\u06cc\u0627\u0632\u0645\u0646\u062f \u0622\u0645\u0648\u0632\u0634 \u062f\u06cc\u062f\u0646 \u062f\u0631 \u0631\u0627\u0633\u062a\u0627\u06cc \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627 \u0648 \u062a\u0627\u06a9\u062a\u06cc\u06a9\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u062a\u0642\u0648\u06cc\u062a \u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627 \u062e\u0648\u0627\u0647\u0646\u062f \u0628\u0648\u062f \u06a9\u0647 \u0631\u0633\u06cc\u062f\u06af\u06cc \u0628\u0647 \u0627\u06cc\u0646 \u0646\u06cc\u0627\u0632\u0647\u0627 \u0627\u0632 <strong>\u0648\u0638\u0627\u06cc\u0641 \u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/strong> \u0628\u0647 \u062d\u0633\u0627\u0628 \u0645\u06cc\u200c\u0622\u06cc\u062f.<\/span><\/p>\n\n\n<div class=\"jet-listing-grid--56206\" style=\"\"><div class=\"jet-listing-dynamic-field-block zht-maktab-khooneh-learn cb-ud1ng69u\"data-is-block=\"jet-engine\/dynamic-field\"><div class=\"jet-listing-dynamic-field__content\" >\r\n<div class=\"zht-learn-card\">\r\n    <div class=\"zht-learn-title-section\">\r\n        <div class=\"zht-learn-card-icon\">\r\n            <svg viewBox=\"0 0 24 24\" fill=\"currentColor\" width=\"24\" height=\"24\">\r\n                <path d=\"M12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm-2 15l-5-5 1.41-1.41L10 14.17l7.59-7.59L19 8l-9 9z\" \/>\r\n            <\/svg>\r\n        <\/div>\r\n        \r\n        <!-- \u0639\u0646\u0648\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0628\u0647 \u0644\u06cc\u0646\u06a9 -->\r\n        <a href=\"https:\/\/maktabkhooneh.org\/learn\/marketing\/\" class=\"zht-learn-card-title\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n            \u062f\u0648\u0631\u0647\u200c\u0647\u0627\u06cc \u0622\u0645\u0648\u0632\u0634 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc        <\/a>\r\n    <\/div>\r\n\r\n    <!-- \u062f\u06a9\u0645\u0647 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0628\u0647 \u062a\u06af button -->\r\n    <!-- \u0627\u0632 onclick \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u062f\u0647 \u062a\u0627 \u0628\u0647 \u0645\u062d\u0636 \u06a9\u0644\u06cc\u06a9 \u0644\u06cc\u0646\u06a9 \u0631\u0627 \u0628\u0627\u0632 \u06a9\u0646\u062f -->\r\n    <button class=\"zht-learn-card-btn\" data-course-url=\"https:\/\/maktabkhooneh.org\/learn\/marketing\/\" onclick=\"window.open(this.getAttribute('data-course-url'), '_blank');\">\r\n        \u0634\u0631\u0648\u0639 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc\r\n    <\/button>\r\n<\/div><\/div><\/div><\/div>\n\n\n<h5 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u06f5\u066b&nbsp;&nbsp;&nbsp;&nbsp; \u062a\u0639\u06cc\u06cc\u0646 \u0646\u0638\u0627\u0645 \u067e\u0627\u062f\u0627\u0634<\/span><\/h5>\n\n\n\n<p><span style=\"font-size: 16px;\">\u06cc\u06a9\u06cc \u062f\u06cc\u06af\u0631 \u0627\u0632 \u0648\u0638\u0627\u06cc\u0641 \u0627\u0635\u0644\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u062a\u0639\u06cc\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0633\u0646\u062c\u0634 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062a\u06cc\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0641\u0631\u0648\u0634 \u0627\u0633\u062a. \u0686\u0631\u0627 \u06a9\u0647 \u0627\u06cc\u0646 \u0645\u062f\u06cc\u0631 \u0628\u0647\u062a\u0631 \u0627\u0632 \u0647\u0631 \u06a9\u0633\u06cc \u0646\u0633\u0628\u062a \u0628\u0647 \u0627\u0631\u0632\u0634 \u06a9\u0627\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0634\u06cc\u0648\u0647 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0646\u062a\u0627\u06cc\u062c \u06a9\u0627\u0631\u0647\u0627 \u0627\u0637\u0644\u0627\u0639 \u062f\u0627\u0631\u062f.<br>\n\u0627\u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0627\u06cc\u062f KPI \u0647\u0627 \u06cc\u0627 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u062f\u0631 \u062a\u0639\u0627\u0645\u0644 \u0648 \u0645\u0634\u0648\u0631\u062a \u0628\u0627 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0633\u0637\u062d \u0628\u0627\u0644\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u0648 \u0628\u0627 \u0627\u0644\u0647\u0627\u0645 \u06af\u0631\u0641\u062a\u0646 \u0627\u0632 \u0627\u0631\u0632\u0634\u200c\u0647\u0627 \u0648 \u0627\u0647\u062f\u0627\u0641 \u0645\u0634\u062a\u0631\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u062f.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u06f6\u066b&nbsp;&nbsp;&nbsp;&nbsp; \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0648 \u0631\u0647\u0628\u0631\u06cc \u062a\u06cc\u0645<\/span><\/h5>\n\n\n\n<p><span style=\"font-size: 16px;\">\u0647\u06cc\u0686 \u062a\u06cc\u0645\u06cc \u0628\u062f\u0648\u0646 \u0628\u0647\u0631\u0647 \u0628\u0631\u062f\u0646 \u0627\u0632 \u0648\u062c\u0648\u062f \u06cc\u06a9 \u0631\u0647\u0628\u0631 \u0645\u0642\u062a\u062f\u0631 \u0648 \u062f\u0627\u0646\u0627\u060c \u0634\u0627\u0646\u0633 \u067e\u06cc\u0631\u0648\u0632\u06cc \u0646\u062e\u0648\u0627\u0647\u062f \u062f\u0627\u0634\u062a. \u0627\u0635\u0644\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0648\u0638\u06cc\u0641\u0647 \u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0631\u0647\u0628\u0631\u06cc \u062a\u06cc\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u062d\u0641\u0638 \u0627\u062a\u062d\u0627\u062f \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u0631\u0627\u0647 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u0633\u062a.<br>\n\u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062c\u062f\u0627 \u0627\u0632 \u062f\u0627\u0646\u0634 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f\u060c \u0628\u0627\u06cc\u062f \u0628\u0647 \u0639\u0644\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0648 \u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u0639\u0627\u0631\u0636 \u0647\u0645 \u0645\u0633\u0644\u0637 \u0628\u0627\u0634\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u062f \u062a\u06cc\u0645 \u062e\u0648\u062f \u0631\u0627 \u0647\u0645\u06cc\u0634\u0647 \u0633\u0631\u062d\u0627\u0644 \u0648 \u0633\u0631\u0632\u0646\u062f\u0647 \u0646\u06af\u0647\u200c\u062f\u0627\u0631\u062f.<br>\n\u0627\u0644\u0628\u062a\u0647 \u0628\u0627\u06cc\u062f \u062a\u0648\u062c\u0647 \u062f\u0627\u0634\u062a \u06a9\u0647 \u0648\u062c\u0648\u062f \u0627\u06cc\u0646 \u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627 \u0648 \u0634\u0627\u06cc\u0633\u062a\u06af\u06cc\u200c\u0647\u0627 \u0628\u062f\u0648\u0646 \u062f\u0627\u0634\u062a\u0646 \u062f\u0627\u0646\u0634 \u06a9\u0627\u0641\u06cc \u0646\u0633\u0628\u062a \u0628\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u062b\u0631\u06af\u0630\u0627\u0631 \u0646\u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u0627\u0645\u0627 \u062a\u0631\u06a9\u06cc\u0628 \u0627\u06cc\u0646 \u062f\u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u06cc\u06a9 \u0641\u0631\u062f \u0631\u0627 \u0628\u0647 \u06cc\u06a9 \u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u06cc\u062f\u0647\u200c\u0622\u0644 \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u062f.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"500\" data-src=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2021\/02\/marketing-tech-cmo-PAGE-2017.jpg\" alt=\"\u0648\u0638\u0627\u06cc\u0641 \u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\" class=\"wp-image-18701 lazyload\" title=\"\" data-srcset=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2021\/02\/marketing-tech-cmo-PAGE-2017.jpg 1000w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2021\/02\/marketing-tech-cmo-PAGE-2017-300x150.jpg.webp 300w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2021\/02\/marketing-tech-cmo-PAGE-2017-768x384.jpg.webp 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/500;\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u06f7\u066b&nbsp;&nbsp;&nbsp;&nbsp; \u062a\u0639\u06cc\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0648 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0628\u0631\u0627\u06cc \u0627\u062c\u0631\u0627\u06cc&nbsp; \u0622\u0646<\/span><\/h3>\n\n\n\n<p><span style=\"font-size: 16px;\">\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0642\u0644\u0628 \u062a\u067e\u0646\u062f\u0647 \u0647\u0631 \u0633\u0627\u0632\u0645\u0627\u0646 \u0648 \u0647\u0631 \u06a9\u062f\u0627\u0645 \u0627\u0632 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0622\u0646 \u062f\u0627\u0646\u0633\u062a. \u062c\u062f\u0627 \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0644\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u060c \u0647\u0631 \u0628\u062e\u0634 \u0628\u0631\u0627\u06cc \u062e\u0648\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062c\u062f\u0627\u06af\u0627\u0646\u0647\u200c\u0627\u06cc \u062f\u0627\u0631\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0634\u06a9\u0644 \u062f\u0631 \u0631\u0627\u0633\u062a\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0645\u0634\u062a\u0631\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0642\u062f\u0645 \u0628\u0631\u062f\u0627\u0631\u062f. \u062f\u0631 \u0628\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0627\u0647\u0645\u06cc\u062a \u0631\u0627 \u062f\u0627\u0631\u062f.<br>\n\u0686\u0631\u0627 \u06a9\u0647 \u0628\u0647 \u062b\u0645\u0631 \u0646\u0634\u0633\u062a\u0646 \u0632\u062d\u0645\u0627\u062a \u062a\u0645\u0627\u0645 \u0628\u062e\u0634\u200c\u0647\u0627 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0628\u0627 \u0641\u0631\u0648\u0634 \u062d\u0627\u0635\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u062a\u06cc\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u0631 \u062e\u0637 \u0645\u0642\u062f\u0645 \u0641\u0631\u0648\u0634 \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u062f. \u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u0648\u0638\u0641 \u0627\u0633\u062a \u067e\u0633 \u0627\u0632 \u062a\u062f\u0648\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u060c \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc\u200c\u0647\u0627\u06cc \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u0627\u062c\u0631\u0627\u06cc\u06cc \u0634\u062f\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u0631\u0627 \u0647\u0645 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u062f.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u06f8\u066b&nbsp;&nbsp;&nbsp;&nbsp; \u0646\u0638\u0627\u0631\u062a \u0628\u0631 \u0627\u062c\u0631\u0627\u06cc \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627<\/span><\/h3>\n\n\n\n<p><span style=\"font-size: 16px;\">\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u0642\u0631\u0627\u0631 \u0646\u06cc\u0633\u062a \u062e\u0648\u062f \u0628\u0647 \u062e\u0648\u062f \u0627\u062c\u0631\u0627 \u0634\u0648\u0646\u062f. \u06cc\u06a9 \u0645\u062f\u06cc\u0631 \u0628\u0627\u06cc\u062f \u0647\u0645\u06cc\u0634\u0647 \u0628\u0647 \u0632\u06cc\u0631\u062f\u0633\u062a\u0627\u0646 \u062e\u0648\u062f \u0646\u0638\u0627\u0631\u062a \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u0648 \u0628\u0647 \u0645\u062d\u0636 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0648\u0686\u06a9\u062a\u0631\u06cc\u0646 \u062d\u0631\u06a9\u062a \u0627\u0634\u062a\u0628\u0627\u0647\u060c \u0628\u0631\u0627\u06cc \u0627\u0635\u0644\u0627\u062d \u0622\u0646 \u0642\u062f\u0645 \u0628\u0631\u062f\u0627\u0631\u062f.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u06a9\u0644\u0627\u0645 \u0622\u062e\u0631<\/span><\/h5>\n\n\n\n<p><span style=\"font-size: 16px;\">\u062a\u06cc\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0622\u0646 \u0627\u0633\u062a. \u0686\u0631\u0627 \u06a9\u0647 \u0628\u0627\u0644\u0627 \u0631\u0641\u062a\u0646 \u0622\u0645\u0627\u0631 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0631\u0634\u062f \u062f\u0631\u0622\u0645\u062f \u062a\u0627 \u062d\u062f \u0632\u06cc\u0627\u062f\u06cc \u0628\u0647 \u0627\u06cc\u0646 \u062a\u06cc\u0645 \u0628\u0633\u062a\u06af\u06cc \u062f\u0627\u0631\u062f.<br>\n\u062f\u0631 \u0647\u0645\u06cc\u0646 \u0631\u0627\u0633\u062a\u0627\u060c \u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u06cc\u0627\u0628\u06cc \u0647\u0645 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u062e\u0648\u0628\u06cc \u062a\u06cc\u0645 \u062e\u0648\u062f \u0631\u0627 \u0631\u0647\u0628\u0631\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0628\u0627 \u062f\u06cc\u06af\u0631 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0633\u0627\u0632\u0645\u0627\u0646 \u062a\u0639\u0627\u0645\u0644 \u0641\u0639\u0627\u0644\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<br>\n\u0686\u0631\u0627 \u06a9\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0632 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631 \u0634\u0631\u06a9\u062a \u062c\u062f\u0627 \u0646\u06cc\u0633\u062a \u0648 \u06cc\u06a9\u067e\u0627\u0631\u0686\u06af\u06cc \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u062f\u0631 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0628\u0627\u0639\u062b \u0628\u0647\u062a\u0631 \u0634\u062f\u0646 \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u0627\u0647\u062f \u0634\u062f.<br>\n\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0633\u0639\u06cc \u06a9\u0631\u062f\u06cc\u0645 \u0648\u0638\u0627\u06cc\u0641 \u0627\u0635\u0644\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0631\u0627 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0627\u0645\u0631\u0648\u0632\u06cc \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u0645. \u0627\u0645\u06cc\u062f\u0648\u0627\u0631\u06cc\u0645 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u062f\u0631 \u067e\u0627\u0633\u062e \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u0634\u0645\u0627 \u0645\u0648\u0641\u0642 \u0639\u0645\u0644 \u06a9\u0631\u062f\u0647 \u0628\u0627\u0634\u062f. \u0646\u0638\u0631\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0627\u0632 \u0628\u062e\u0634 \u06a9\u0627\u0645\u0646\u062a \u0628\u0627 \u0645\u0627 \u062f\u0631 \u0645\u06cc\u0627\u0646 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f.<\/span><\/p>\n\n\n<div class=\"jet-listing-grid--50192\" style=\"\"><section class=\"zht-related-post\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Article\" role=\"region\"\n  aria-label=\"Related article\">\n  <div class=\"zht-related-post-section-label\">\n    \u0645\u0637\u0627\u0644\u0628 \u0645\u0631\u062a\u0628\u0637\n  <\/div>\n  <img decoding=\"async\" width=\"300\" height=\"210\" data-src=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/12\/Consumer-Behaviour-min-1-300x210.jpg.webp\" class=\"attachment-medium size-medium wp-post-image lazyload\" alt=\"\u0646\u0642\u0634 \u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\" data-srcset=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/12\/Consumer-Behaviour-min-1-300x210.jpg.webp 300w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/12\/Consumer-Behaviour-min-1-768x538.jpg.webp 768w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2020\/12\/Consumer-Behaviour-min-1.jpg 1000w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/210;\">\n  <a href=\"https:\/\/maktabkhooneh.org\/mag\/the-role-of-consumer-behavior-in-marketing\/\" class=\"zht-related-post-title\"\n    itemprop=\"headline\" target=\"_blank\">\u0646\u0642\u0634 \u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/a>\n<\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u0648\u0638\u0627\u06cc\u0641 \u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc : \u0647\u06cc\u0686 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u06cc \u0628\u062f\u0648\u0646 \u062f\u0631\u0622\u0645\u062f \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0641\u0639\u0627\u0644\u06cc\u062a \u0627\u062f\u0627\u0645\u0647 \u062f\u0647\u062f. \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0627 \u0642\u0631\u0627\u0631 \u062f\u0627\u0634\u062a\u0646 \u062f\u0631 \u062e\u0637 \u0645\u0642\u062f\u0645 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0641\u0631\u0648\u0634\u060c \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0633\u0627\u0633\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0648\u0627\u062d\u062f\u0647\u0627\u06cc \u0647\u0631 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0628\u0647 \u062d\u0633\u0627\u0628 \u0645\u06cc\u200c\u0622\u06cc\u062f. \u062f\u0631 \u0631\u0627\u0633 \u0627\u06cc\u0646 \u0648\u0627\u062d\u062f \u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0627 \u062a\u062f\u0648\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u060c \u0633\u0627\u0632\u0645\u0627\u0646\u062f\u0647\u06cc \u0648 \u0631\u0647\u0628\u0631\u06cc \u062a\u06cc\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0634\u0631\u06a9\u062a \u0631\u0627 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u0646\u0632\u062f\u06cc\u06a9 [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":18698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-18338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/maktabkhooneh.org\/mag\/wp-json\/wp\/v2\/posts\/18338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maktabkhooneh.org\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maktabkhooneh.org\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maktabkhooneh.org\/mag\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/maktabkhooneh.org\/mag\/wp-json\/wp\/v2\/comments?post=18338"}],"version-history":[{"count":4,"href":"https:\/\/maktabkhooneh.org\/mag\/wp-json\/wp\/v2\/posts\/18338\/revisions"}],"predecessor-version":[{"id":66811,"href":"https:\/\/maktabkhooneh.org\/mag\/wp-json\/wp\/v2\/posts\/18338\/revisions\/66811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maktabkhooneh.org\/mag\/wp-json\/wp\/v2\/media\/18698"}],"wp:attachment":[{"href":"https:\/\/maktabkhooneh.org\/mag\/wp-json\/wp\/v2\/media?parent=18338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maktabkhooneh.org\/mag\/wp-json\/wp\/v2\/categories?post=18338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maktabkhooneh.org\/mag\/wp-json\/wp\/v2\/tags?post=18338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}