{"id":20213,"date":"2021-04-03T12:57:13","date_gmt":"2021-04-03T08:27:13","guid":{"rendered":"https:\/\/maktabkhooneh.org\/mag\/?p=20213"},"modified":"2026-02-09T18:59:08","modified_gmt":"2026-02-09T15:29:08","slug":"digital-marketing-terms","status":"publish","type":"post","link":"https:\/\/maktabkhooneh.org\/mag\/digital-marketing-terms\/","title":{"rendered":"\u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af"},"content":{"rendered":"\n<p><span style=\"font-size: 16px;\">\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0632\u06cc\u0627\u062f\u06cc \u0645\u0637\u0631\u062d \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u0627\u0646 \u062d\u0648\u0632\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a \u062a\u0627 \u0628\u0627 \u0627\u06cc\u0646 \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0622\u0634\u0646\u0627\u06cc\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f.<\/span> \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u0627\u06cc\u0646 \u0631\u0627\u0628\u0637\u0647 \u062a\u0627 \u067e\u0627\u06cc\u0627\u0646 \u0627\u06cc\u0646 \u0646\u0648\u0634\u062a\u0647 \u0627\u0632 \u062f\u0633\u062a\u0647 <a href=\"https:\/\/maktabkhooneh.org\/learn\/digital-marketing\">\u0622\u0645\u0648\u0632\u0634 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/a> \u0628\u0627 \u0645\u0627 \u0647\u0645\u0631\u0627\u0647 \u0628\u0627\u0634\u06cc\u062f.<\/p>\n\n\n\n<p><span style=\"font-size: 16px;\">\u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0631\u0627 \u0634\u0627\u06cc\u062f \u0628\u062a\u0648\u0627\u0646 \u062f\u0631 \u0633\u0647 \u062f\u0633\u062a\u0647\u200c\u06cc \u0645\u062c\u0632\u0627 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f. \u062f\u0633\u062a\u0647\u200c\u06cc \u0627\u0648\u0644 \u0634\u0627\u062e\u0647\u200c\u0647\u0627 \u0648 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0645\u0637\u0631\u062d \u062f\u0631 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0647\u0633\u062a\u0646\u062f. \u062f\u0633\u062a\u0647\u200c\u06cc \u062f\u0648\u0645 \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0645\u0637\u0631\u062d \u062f\u0631 <a href=\"https:\/\/maktabkhooneh.org\/learn\/digital-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/a> \u0647\u0633\u062a\u0646\u062f \u0648 \u062f\u0633\u062a\u0647\u200c\u06cc \u067e\u0627\u06cc\u0627\u0646\u06cc \u0645\u0641\u0627\u0647\u06cc\u0645 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0628\u0647 \u062a\u0639\u0631\u06cc\u0641 \u0627\u06cc\u0646 \u0633\u0647 \u0628\u062e\u0634 \u062e\u0648\u0627\u0647\u06cc\u0645 \u067e\u0631\u062f\u0627\u062e\u062a.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2021\/03\/-%D9%85%D8%A7%D8%B1%DA%A9%D8%AA%DB%8C%D9%86%DA%AF-%D8%AF%D8%B1-%D8%A7%DB%8C%D8%B1%D8%A7%D9%86-e1615458624179.jpg\" alt=\"\u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\" class=\"wp-image-20214 lazyload\" title=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><figcaption><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u0634\u0627\u062e\u0647\u200c\u0647\u0627 \u0648 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/span><\/h3>\n\n\n\n<p><span style=\"font-size: 16px;\">\u0627\u0648\u0644\u06cc\u0646 \u0645\u062c\u0645\u0648\u0639\u0647 \u0627\u0632 <strong>\u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/strong> \u06a9\u0647 \u0646\u06cc\u0627\u0632 \u0627\u0633\u062a \u0628\u0627 \u0622\u0646\u200c\u0647\u0627 \u0622\u0634\u0646\u0627 \u0634\u0648\u06cc\u0645\u060c \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0634\u0627\u062e\u0647\u200c\u0647\u0627 \u0648 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u0633\u062a.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 16px;\"> \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u062a\u0627 \u0647\u0631 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u0631 \u0641\u0636\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u06cc\u0627 \u0639\u0644\u0627\u0642\u0647\u200c\u0645\u0646\u062f \u0628\u0647 \u0627\u06cc\u0646 \u062d\u0648\u0632\u0647\u060c \u0628\u0627 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\u06cc \u06a9\u0647 \u062f\u0631 \u0641\u0636\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0637\u0631\u062d \u0627\u0633\u062a \u0622\u0634\u0646\u0627 \u0628\u0627\u0634\u062f. \u0631\u0648\u0634\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f: \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u06cc\u0645\u06cc\u0644\u06cc \u0648 \u067e\u06cc\u0627\u0645\u06a9\u06cc\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc\u060c \u0633\u0626\u0648\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 &#8230;<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 16px;\">\u062f\u0631 \u0631\u0627\u0628\u0637\u0647 \u0628\u0627 \u0627\u06cc\u0646 \u0631\u0648\u0634\u200c\u0647\u0627 \u062f\u0631 \u0645\u0642\u0627\u0644\u0647\u200c\u06cc \u0634\u0627\u062e\u0647\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0628\u0647 \u062a\u0641\u0635\u06cc\u0644 \u0635\u062d\u0628\u062a \u0634\u062f\u0647\u200c \u0627\u0633\u062a \u0648 \u0628\u0631\u0627\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u06cc\u0634\u062a\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0645\u0631\u0627\u062c\u0639\u0647 \u06a9\u0646\u06cc\u062f.<\/span><\/p>\n\n\n<div class=\"jet-listing-grid--50192\" style=\"\"><style><\/style><section class=\"zht-related-post\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Article\" role=\"region\"\n  aria-label=\"Related article\">\n  <div class=\"zht-related-post-section-label\">\n    \u0645\u0637\u0627\u0644\u0628 \u0645\u0631\u062a\u0628\u0637\n  <\/div>\n  <img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"210\" src=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/11\/indexmar-300x210.jpg.webp\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\u0634\u0631\u062d \u0634\u063a\u0644 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u0631\" srcset=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/11\/indexmar-300x210.jpg.webp 300w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/11\/indexmar-768x538.jpg.webp 768w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2020\/11\/indexmar.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\n  <a href=\"https:\/\/maktabkhooneh.org\/mag\/digital-job-description-of-marker\/\" class=\"zht-related-post-title\"\n    itemprop=\"headline\" target=\"_blank\">\u0634\u0631\u062d \u0634\u063a\u0644 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u0631<\/a>\n<\/section><\/div>\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"667\" data-src=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2021\/03\/digital-marketing-concept-e1615458765985.jpg\" alt=\"\u0633\u0626\u0648\" class=\"wp-image-20215 lazyload\" title=\"\" data-srcset=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2021\/03\/digital-marketing-concept-e1615458765985.jpg 1000w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2021\/03\/digital-marketing-concept-e1615458765985-300x200.jpg.webp 300w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2021\/03\/digital-marketing-concept-e1615458765985-768x512.jpg.webp 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/667;\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0645\u0637\u0631\u062d \u062f\u0631 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/span><\/h3>\n\n\n\n<p><span style=\"font-size: 16px;\">\u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u0627\u0646 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\u060c \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u062a\u0639\u062f\u062f \u0648 \u0645\u062e\u062a\u0644\u0641\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u067e\u06cc\u0634\u0628\u0631\u062f \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc\u0634\u0627\u0646 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u062f\u0627\u0631\u0646\u062f. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0647\u0645\u0627\u0646\u0646\u062f 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src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/563;\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u06f1) \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633: <\/span><\/h4>\n\n\n\n<p><span style=\"font-size: 16px;\">\u0647\u0631 \u0648\u0628\u0633\u0627\u06cc\u062a \u0628\u0631\u0627\u06cc \u0645\u0637\u0644\u0639 \u0634\u062f\u0646 \u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062e\u0648\u062f \u0646\u06cc\u0627\u0632 \u0628\u0647 \u06cc\u06a9 Tracker \u062f\u0627\u0631\u062f \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0645\u0639\u0631\u0648\u0641\u200c\u062a\u0631\u06cc\u0646 Tracker\u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0627\u0633\u062a. \u0647\u0631\u0686\u0646\u062f \u0628\u0639\u0636\u0627 \u0627\u0632Tracker\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631\u06cc \u0647\u0645\u0627\u0646\u0646\u062f \u0628\u06cc\u062a\u0644\u06cc \u0648 \u067e\u06cc\u0648\u06cc\u06a9 \u0646\u06cc\u0632 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. <\/span><\/p>\n\n\n\n<p><span style=\"font-size: 16px;\">\u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u062a\u0646\u0648\u0639 \u0648 \u0641\u0631\u0627\u0648\u0627\u0646\u06cc \u0631\u0627 \u062f\u0631\u0628\u0627\u0631\u0647\u200c\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u062a\u0627\u0646 \u0628\u0647 \u062f\u0633\u062a \u0628\u06cc\u0627\u0648\u0631\u06cc\u062f. \u0627\u0644\u0628\u062a\u0647 \u062f\u0631 \u0646\u0638\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0641\u0642\u0637 \u0648\u0638\u06cc\u0641\u0647\u200c\u06cc \u062f\u0627\u062f\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0627 \u0628\u0631 \u0639\u0647\u062f\u0647 \u062f\u0627\u0631\u062f \u0648 \u0628\u0631 \u0631\u0648\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc\u062a\u0627\u0646 \u062a\u062d\u0644\u06cc\u0644 \u0627\u0646\u062c\u0627\u0645 \u0646\u0645\u06cc\u200c\u062f\u0647\u062f.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u0627\u0644\u0641) \u0627\u06cc\u0648\u0646\u062a (Event): <\/span><\/h5>\n\n\n\n<p><span style=\"font-size: 16px;\">\u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0647\u0645\u06cc \u0631\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0645\u062b\u0644 \u062a\u0639\u062f\u0627\u062f \u06a9\u0633\u0627\u0646\u06cc \u06a9\u0647 \u0627\u0632 \u0646\u0633\u062e\u0647 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0648\u0628\u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u0647 \u0627\u0646\u062f \u0646\u0633\u0628\u062a \u0628\u0647 \u0646\u0633\u062e\u0647 \u062f\u0633\u06a9\u062a\u0627\u067e \u0686\u06af\u0648\u0646\u0647 \u0628\u0648\u062f\u0647 \u0627\u0633\u062a \u0648 \u0627\u0632 \u0686\u0647 \u06a9\u0634\u0648\u0631\u0647\u0627\u06cc\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0628\u0647 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0631\u062c\u0648\u0639 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 16px;\"> \u0627\u0645\u0627 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0634\u0645\u0627 \u0628\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u06cc\u06af\u0631\u06cc \u0646\u06cc\u0632 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0628\u0647 \u0635\u0648\u0631\u062a \u067e\u06cc\u0634 \u0641\u0631\u0636 \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0646\u062f\u0647\u062f. \u0627\u06cc\u0648\u0646\u062a \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0634\u0631\u0627\u06cc\u0637 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 16px;\"> \u0628\u0631 \u0641\u0631\u0636 \u0645\u062b\u0627\u0644 \u0634\u0645\u0627 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f \u062a\u0627 \u0628\u0628\u06cc\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0631 \u0631\u0648\u06cc \u06cc\u06a9 \u06af\u0632\u06cc\u0646\u0647 \u0627\u0632 \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u0635\u0641\u062d\u0647\u200c\u06cc \u0627\u0635\u0644\u06cc \u0633\u0627\u06cc\u062a\u062a\u0627\u0646 \u0686\u0646\u062f\u0628\u0627\u0631 \u06a9\u0644\u06cc\u06a9 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0628\u0631\u0627\u06cc \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0627\u06cc\u0646 \u0686\u0646\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0646\u06cc\u0627\u0632 \u0627\u0633\u062a \u062a\u0627 \u0627\u06cc\u0648\u0646\u062a \u0633\u062a \u0634\u0648\u062f. <\/span><\/p>\n\n\n\n<p><span style=\"font-size: 16px;\">\u062d\u0627\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u06cc\u0646 \u0627\u06cc\u0648\u0646\u062a \u0631\u0627 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 \u0633\u062a \u06a9\u0646\u06cc\u062f \u0648 \u06cc\u0627 \u062a\u06cc\u0645 \u0641\u0646\u06cc \u0633\u0627\u06cc\u062a \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0628\u06a9 \u0627\u0646\u062f \u0627\u06cc\u0648\u0646\u062a \u0631\u0627 \u0633\u062a \u06a9\u0646\u0646\u062f. \u0644\u0627\u0632\u0645 \u0628\u0647 \u0630\u06a9\u0631 \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0647 \u0647\u0631 \u0645\u06cc\u0632\u0627\u0646 \u06a9\u0647 \u0628\u062e\u0648\u0627\u0647\u06cc\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u06cc\u0648\u0646\u062a \u0633\u062a \u06a9\u0646\u06cc\u062f. \u0627\u0645\u0627 \u0628\u0647 \u062f\u0648 \u062f\u0644\u06cc\u0644 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u062a\u0648\u0635\u06cc\u0647 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f. <\/span><\/p>\n\n\n\n<p><span style=\"font-size: 16px;\">\u062f\u0644\u06cc\u0644 \u0627\u0648\u0644 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0646\u0633\u062e\u0647\u200c\u06cc \u0631\u0627\u06cc\u06af\u0627\u0646 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0645\u062d\u062f\u0648\u062f\u06cc\u062a \u0647\u0627\u06cc\u06cc \u062f\u0627\u0631\u062f \u0648 \u0627\u06af\u0631 \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f \u0645\u062c\u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0634\u0648\u0646\u062f\u060c \u0628\u062e\u0634\u06cc \u0627\u0632 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0627\u0632 \u062d\u0627\u0644\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u062e\u0627\u0631\u062c \u0634\u062f\u0647 \u0648 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u0628\u0627\u0648\u0642\u0641\u0647 \u0628\u0647 \u0631\u0648\u0632 \u0645\u06cc\u200c\u06a9\u0646\u062f. <\/span><\/p>\n\n\n\n<p><span style=\"font-size: 16px;\">\u062f\u0644\u06cc\u0644 \u062f\u0648\u0645 \u0646\u06cc\u0632 \u0627\u0632 \u0627\u06cc\u0646 \u0642\u0631\u0627\u0631 \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0646\u0647 \u0648\u0642\u062a \u0627\u06cc\u0646 \u0631\u0627 \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u0634\u062a \u062a\u0627 \u0628\u0631 \u0631\u0648\u06cc \u0647\u0645\u0647\u200c\u06cc \u0627\u06cc\u0648\u0646\u062a\u200c\u0647\u0627 \u062a\u062d\u0644\u06cc\u0644 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f \u0648 \u0646\u0647 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0636\u0631\u0648\u0631\u062a\u06cc \u062f\u0627\u0631\u062f.<\/span><\/p>\n\n\n<div class=\"jet-listing-grid--50192\" style=\"\"><section class=\"zht-related-post\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Article\" role=\"region\"\n  aria-label=\"Related article\">\n  <div class=\"zht-related-post-section-label\">\n    \u0645\u0637\u0627\u0644\u0628 \u0645\u0631\u062a\u0628\u0637\n  <\/div>\n  <img decoding=\"async\" width=\"300\" height=\"210\" data-src=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/09\/life_as_a_digital_marketer_banner-300x210.jpg.webp\" class=\"attachment-medium size-medium wp-post-image lazyload\" alt=\"\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u0631\" data-srcset=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/09\/life_as_a_digital_marketer_banner-300x210.jpg.webp 300w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/09\/life_as_a_digital_marketer_banner-768x538.jpg.webp 768w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2020\/09\/life_as_a_digital_marketer_banner.jpg 1000w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/210;\">\n  <a href=\"https:\/\/maktabkhooneh.org\/mag\/who-is-a-digital-marketer\/\" class=\"zht-related-post-title\"\n    itemprop=\"headline\" target=\"_blank\">\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u0631 \u06a9\u06cc\u0633\u062a\u061f<\/a>\n<\/section><\/div>\n\n\n<h5 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u0628) \u06af\u0644 (Goal):<\/span><\/h5>\n\n\n\n<p><span style=\"font-size: 16px;\"> \u06af\u0644\u200c\u0647\u0627 \u062f\u0631 \u0648\u0627\u0642\u0639 \u0647\u0645\u0627\u0646 \u0627\u06cc\u0648\u0646\u062a\u200c\u0647\u0627 \u0647\u0633\u062a\u0646\u062f\u060c \u0627\u0645\u0627 \u0627\u06cc\u0648\u0646\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0632 \u0627\u0631\u0632\u0634 \u0628\u0633\u06cc\u0627\u0631 \u0628\u0627\u0644\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0645\u0627 \u0628\u0631\u062e\u0648\u0631\u062f\u0627\u0631 \u0628\u0648\u062f\u0647\u200c\u0627\u0646\u062f. \u0634\u0645\u0627 \u062a\u0646\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u06f2\u06f0 \u0627\u06cc\u0648\u0646\u062a \u0631\u0627 \u0628\u0647 \u06af\u0644 \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u06cc\u062f.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 16px;\"> \u0627\u0645\u0627 \u0686\u0631\u0627 \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u062a\u0627 \u0627\u06cc\u0648\u0646\u062a \u0628\u0647 \u06af\u0644 \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u062f\u061f \u06cc\u06a9\u06cc \u0627\u0632 \u062f\u0644\u0627\u06cc\u0644 \u0627\u0647\u0645\u06cc\u062a \u06af\u0644\u200c\u0647\u0627 \u0631\u0627\u062d\u062a\u06cc \u06a9\u0627\u0631 \u0627\u0633\u062a\u060c \u0634\u0645\u0627 \u062f\u0631 \u0627\u06a9\u062b\u0631 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0628\u0647 \u06af\u0644\u200c\u0647\u0627 \u062f\u0633\u062a\u0631\u0633\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u0634\u062a \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u0645\u0627\u0645 \u0622\u0646 \u06af\u0632\u0627\u0631\u0634 \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u06af\u0644 \u0645\u062f \u0646\u0638\u0631\u062a\u0627\u0646 \u0646\u0638\u0627\u0645 \u0628\u0628\u062e\u0634\u06cc\u062f.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 16px;\"> \u06af\u0644\u200c\u0647\u0627 \u0634\u0627\u06cc\u062f \u0645\u0641\u0647\u0648\u0645\u06cc \u0646\u0632\u062f\u06cc\u06a9 \u0628\u0627 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (KPI) \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f. \u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u0645\u0627\u0645 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0631\u0634\u062f \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u062a\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0637\u0648\u0631 \u062f\u0627\u0626\u0645 \u0631\u0635\u062f \u06a9\u0646\u06cc\u062f \u0648 \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0627\u06cc\u0646 \u0634\u0627\u062e\u0635\u200c\u0647\u0627 \u062a\u0644\u0627\u0634 \u06a9\u0646\u06cc\u062f. \u0645\u062b\u0644\u0627 \u06cc\u06a9\u06cc \u0627\u0632 \u06af\u0644\u200c\u0647\u0627\u06cc \u0645\u0647\u0645 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0639\u062f\u0627\u062f \u062b\u0628\u062a\u200c\u0646\u0627\u0645\u200c \u0641\u0639\u0627\u0644 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0628\u0627\u0634\u062f.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u062c) \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 (Conversion Rate): <\/span><\/h5>\n\n\n\n<p><span style=\"font-size: 16px;\">\u06cc\u06a9\u06cc \u062f\u06cc\u06af\u0631 \u0627\u0632 <strong>\u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/strong> \u06a9\u0647 \u0627\u0644\u0628\u062a\u0647 \u062f\u0631 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0622\u0641\u0644\u0627\u06cc\u0646 \u0646\u06cc\u0632 \u0627\u0647\u0645\u06cc\u062a \u062f\u0627\u0634\u062a\u0647 \u0648 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0628\u0647 \u06a9\u0631\u0627\u062a \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f\u060c \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0627\u0633\u062a.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 16px;\"> \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0634\u0627\u062e\u0635\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u06cc\u0632\u0627\u0646 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0631\u0627 \u0646\u0633\u0628\u062a \u0628\u0647 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0645\u0634\u062e\u0635 \u06a9\u0646\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0628\u06cc\u0646 \u062f\u0648 \u06a9\u0627\u0646\u0627\u0644 \u0645\u062e\u062a\u0644\u0641 \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0622\u06af\u0627\u0647\u06cc \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0628\u0648\u062f\u062c\u0647 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u062f\u0631 \u06a9\u062f\u0627\u0645\u200c\u06cc\u06a9 \u0627\u0632 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627 \u0645\u0635\u0631\u0641 \u06a9\u0646\u06cc\u062f.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 16px;\"> \u0645\u062b\u0644\u0627 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062a\u0639\u062f\u0627\u062f \u0648\u0631\u0648\u062f\u06cc\u200c\u0647\u0627\u06cc \u0633\u0627\u06cc\u062a \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0628\u0647 \u062b\u0628\u062a\u200c\u0646\u0627\u0645 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0622\u0646 \u062f\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062a\u0639\u062f\u0627\u062f \u0648\u0631\u0648\u062f\u06cc\u200c\u0647\u0627\u06cc \u0644\u06cc\u0646\u06a9\u062f\u0627\u06cc\u0646 \u0628\u0647 \u062b\u0628\u062a\u200c\u0646\u0627\u0645 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0622\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0622\u06af\u0627\u0647\u06cc \u0631\u0627 \u0628\u062f\u0647\u062f \u06a9\u0647 \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u062a\u0645\u0631\u06a9\u0632 \u062e\u0648\u062f \u0631\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0631 \u0631\u0648\u06cc \u06a9\u062f\u0627\u0645\u200c\u06cc\u06a9 \u0627\u0632 \u0627\u06cc\u0646 \u062f\u0648 \u0634\u0628\u06a9\u0647\u200c\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0628\u06af\u0630\u0627\u0631\u06cc\u062f.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u062f) \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 (Organic): <\/span><\/h5>\n\n\n\n<p><span style=\"font-size: 16px;\">\u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u06cc\u06a9\u06cc \u062f\u06cc\u06af\u0631 \u0627\u0632 \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648 \u0628\u062f\u06cc\u0646 \u0645\u0639\u0646\u0627\u0633\u062a \u06a9\u0647 \u06cc\u06a9 \u0634\u062e\u0635 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a \u0648 \u062c\u0648\u060c \u0628\u0627 \u0633\u0631\u0686 \u0648 \u0628\u0647 \u0635\u0648\u0631\u062a \u0637\u0628\u06cc\u0639\u06cc \u0648\u0627\u0631\u062f \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0634\u062f\u0647 \u0627\u0633\u062a. <\/span><\/p>\n\n\n\n<p><span style=\"font-size: 16px;\">\u06a9\u0647 \u0633\u0647 \u0646\u0648\u0639 \u0645\u062e\u062a\u0644\u0641 \u062f\u0627\u0631\u062f. \u0648\u0631\u0648\u062f \u0628\u0647 \u0633\u0627\u06cc\u062a \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0633\u0631\u0686 \u06a9\u0644\u0645\u0647\u060c \u0648\u0631\u0648\u062f \u0628\u0647 \u0633\u0627\u06cc\u062a \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0633\u0631\u0686 \u06a9\u0631\u062f\u0646 \u0639\u06a9\u0633 \u0648 \u06cc\u0627 \u0648\u0631\u0648\u062f \u0628\u0647 \u0633\u0627\u06cc\u062a \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0633\u0631\u0686 \u0648\u06cc\u062f\u0626\u0648.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u06f2) \u06af\u0648\u06af\u0644 \u0633\u0631\u0686 \u06a9\u0646\u0633\u0648\u0644:<\/span><\/h4>\n\n\n\n<p><span style=\"font-size: 16px;\"> \u06af\u0648\u06af\u0644 \u0633\u0631\u0686 \u06a9\u0646\u0633\u0648\u0644 \u06cc\u06a9\u06cc \u062f\u06cc\u06af\u0631 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u0627\u0646 \u0633\u0626\u0648 \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u062f\u06cc\u06af\u0631\u0627\u0646 \u0627\u0632 \u0622\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631 \u062a\u062d\u062a \u0648\u0628 \u0646\u06cc\u0632 \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0645\u062e\u062a\u0635 \u0628\u0647 \u062e\u0648\u062f\u0634 \u0631\u0627 \u062f\u0627\u0631\u062f \u06a9\u0647 \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0628\u0627 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646\u0634\u0627\u0646 \u0622\u0634\u0646\u0627 \u062e\u0648\u0627\u0647\u06cc\u0645 \u0634\u062f.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u0627\u0644\u0641) \u0627\u06cc\u0645\u067e\u0631\u0634\u0646 (Impression): <\/span><\/h5>\n\n\n\n<p><span style=\"font-size: 16px;\">\u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0647 \u0637\u0648\u0631 \u0631\u0648\u0632\u0627\u0646\u0647 \u06a9\u0644\u0645\u0627\u062a \u0628\u0633\u06cc\u0627\u0631 \u0632\u06cc\u0627\u062f\u06cc \u0631\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0633\u0631\u0686 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u0633\u0631\u0686 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0645\u062a\u0639\u062f\u062f\u06cc \u0631\u0627 \u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0627\u0645\u0627 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0648\u06cc \u0647\u0645\u0647\u200c\u06cc \u0627\u06cc\u0646 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 \u06a9\u0644\u06cc\u06a9 \u0646\u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0628\u0647 \u0645\u06cc\u0632\u0627\u0646 \u062f\u0641\u0639\u0627\u062a\u06cc \u06a9\u0647 \u06cc\u06a9 \u0644\u06cc\u0646\u06a9 \u062a\u0648\u0633\u0637 \u0633\u0631\u0686 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0647 \u0627\u06cc\u0645\u067e\u0631\u0634\u0646 \u0645\u06cc\u200c\u06af\u0648\u06cc\u0646\u062f.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u0628) \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u062c\u0627\u06cc\u06af\u0627\u0647 (Average Position):<\/span><\/h5>\n\n\n\n<p><span style=\"font-size: 16px;\"> \u062c\u0627\u06cc\u06af\u0627\u0647 \u0647\u0631 \u0644\u06cc\u0646\u06a9 \u0648 \u06cc\u0627 \u06a9\u0644\u0645\u0647 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0628\u0647 \u0639\u0648\u0627\u0645\u0644 \u0645\u062a\u0639\u062f\u062f\u06cc \u0648\u0627\u0628\u0633\u062a\u0647 \u0627\u0633\u062a. \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0634\u0645\u0627 \u0628\u0639\u062f \u0627\u0632 \u0633\u0631\u0686 \u06cc\u06a9 \u06a9\u0644\u0645\u0647\u060c \u0644\u06cc\u0646\u06a9 \u0633\u0627\u06cc\u062a \u0645\u06a9\u062a\u0628\u200c\u062e\u0648\u0646\u0647 \u0631\u0627 \u062f\u0631 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0627\u0648\u0644 \u06af\u0648\u06af\u0644 \u0628\u0628\u06cc\u0646\u06cc\u062f \u0627\u0645\u0627 \u062f\u0648\u0633\u062a \u06cc\u0627 \u0647\u0645\u06a9\u0627\u0631\u062a\u0627\u0646 \u067e\u0633 \u0627\u0632 \u0633\u0631\u0686 \u0647\u0645\u0627\u0646 \u06a9\u0644\u0645\u0647 \u0644\u06cc\u0646\u06a9 \u0633\u0627\u06cc\u062a \u0645\u06a9\u062a\u0628\u200c\u062e\u0648\u0646\u0647 \u0631\u0627 \u062f\u0631 \u062c\u0627\u06cc\u06af\u0627\u0647 \u062f\u0648\u0645 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0628\u0647 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0627\u06cc\u0646 \u062c\u0627\u06cc\u06af\u0627\u0647\u200c\u0647\u0627 Average Position \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 <strong>\u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/strong> \u0627\u0633\u062a.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 16px;\">\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u0627\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0646\u0646\u062f: \u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631\u060c \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632\u060c \u06af\u0648\u06af\u0644 \u062a\u0631\u0646\u062f\u0632\u060c \u0641\u0627\u06cc\u0631\u0628\u06cc\u0633 \u0648 &#8230; \u0646\u06cc\u0632 \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0645\u062e\u062a\u0635 \u062e\u0648\u062f\u0634\u0627\u0646 \u0631\u0627 \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0627\u0632 \u062d\u0648\u0635\u0644\u0647\u200c\u06cc \u0627\u06cc\u0646 \u0628\u062d\u062b \u062e\u0627\u0631\u062c \u0627\u0633\u062a \u0648 \u062f\u0631 \u0645\u0642\u0627\u0644\u0647\u200c\u0647\u0627\u06cc \u0628\u0639\u062f\u06cc \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 16px;\">\u062f\u0631 \u0645\u0641\u0627\u0647\u06cc\u0645 \u067e\u0627\u06cc\u0647 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0646\u06cc\u0632 \u0645\u0648\u0627\u0631\u062f\u06cc \u062f\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0628\u0639\u0636\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0627\u0632 <strong>\u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/strong> \u0642\u0644\u0645\u062f\u0627\u062f \u06a9\u0631\u062f.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 16px;\"> \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc\u060c \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634\u060c \u0642\u06cc\u0641 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u0645\u0648\u0627\u0631\u062f\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u062c\u0646\u0633\u060c \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0647\u0645 \u062f\u0631 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0622\u0646\u0644\u0627\u06cc\u0646 \u0648 \u0647\u0645 \u062f\u0631 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0622\u0641\u0644\u0627\u06cc\u0646 \u0628\u0647 \u06a9\u0627\u0631 \u0628\u0631\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u06a9\u0647 \u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u0627 \u0622\u0646\u200c\u0647\u0627 \u062e\u0627\u0644\u06cc \u0627\u0632 \u0644\u0637\u0641 \u0646\u06cc\u0633\u062a.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u0627\u0644\u0641) \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0648 \u0641\u0631\u0648\u0634:<\/span><\/h5>\n\n\n\n<p><span style=\"font-size: 16px;\"> \u062a\u0645\u0627\u0645 \u0627\u0639\u0645\u0627\u0644\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u06cc\u06a9 \u0647\u062f\u0641 \u062e\u0627\u0635 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u062f\u0631 \u0642\u0627\u0644\u0628 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u0646\u0627\u0645\u200c\u06af\u0630\u0627\u0631\u06cc \u06a9\u0631\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u06a9\u0645\u067e\u06cc\u0646\u200c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0647\u062f\u0627\u0641 \u0645\u062e\u062a\u0644\u0641\u06cc \u0627\u0632 \u062c\u0646\u0633 \u0641\u0631\u0648\u0634\u060c \u062a\u0628\u0644\u06cc\u0641\u0627\u062a\u060c \u0627\u0641\u0632\u0627\u06cc\u0634 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f \u0648 &#8230; \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"563\" data-src=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2021\/03\/Outfunnel-Blogpost1-Illustration-v2-funnel-copy-e1615458846810.png\" alt=\"\u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0648 \u0641\u0631\u0648\u0634\" class=\"wp-image-20216 lazyload\" title=\"\" data-srcset=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2021\/03\/Outfunnel-Blogpost1-Illustration-v2-funnel-copy-e1615458846810.png 1000w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2021\/03\/Outfunnel-Blogpost1-Illustration-v2-funnel-copy-e1615458846810-300x169.png.webp 300w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2021\/03\/Outfunnel-Blogpost1-Illustration-v2-funnel-copy-e1615458846810-768x432.png.webp 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/563;\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"font-size: 16px;\">\u0628) \u0642\u06cc\u0641 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646: <\/span><\/h5>\n\n\n\n<p><span style=\"font-size: 16px;\">\u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u06a9\u0647 \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u0645\u06cc\u200c\u0634\u0646\u0627\u0633\u0646\u062f \u0648 \u06cc\u0627 \u0627\u0632 \u0622\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u062f\u0631 \u0642\u0627\u0644\u0628 \u06cc\u06a9 \u0642\u06cc\u0641 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u06a9\u0631\u062f. \u0647\u0631\u0686\u0647 \u0627\u0632 \u0628\u0627\u0644\u0627\u06cc \u0642\u06cc\u0641 \u0628\u0647 \u0633\u0645\u062a \u067e\u0627\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u0631\u0648\u06cc\u0645 \u0648 \u062f\u0647\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0642\u06cc\u0641 \u062a\u0646\u06af\u200c\u062a\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0645\u0627 \u0648\u0641\u0627\u062f\u0627\u0631\u062a\u0631 \u0634\u062f\u0647 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647\u200c\u06cc \u0622\u0646\u200c\u0647\u0627 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644 \u0645\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 16px;\"> \u0642\u06cc\u0641 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u06cc\u06a9\u06cc \u062f\u06cc\u06af\u0631 \u0627\u0632<strong> \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/strong> \u0627\u0633\u062a \u06a9\u0647 \u0627\u0644\u0628\u062a\u0647 \u062f\u0631 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0633\u0646\u062a\u06cc \u0648 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0622\u0641\u0644\u0627\u06cc\u0646 \u0646\u06cc\u0632 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0632\u06cc\u0627\u062f\u06cc \u0645\u0637\u0631\u062d \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u0627\u0646 \u062d\u0648\u0632\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a \u062a\u0627 \u0628\u0627 \u0627\u06cc\u0646 \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0622\u0634\u0646\u0627\u06cc\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f. \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u0627\u06cc\u0646 \u0631\u0627\u0628\u0637\u0647 \u062a\u0627 \u067e\u0627\u06cc\u0627\u0646 \u0627\u06cc\u0646 \u0646\u0648\u0634\u062a\u0647 \u0627\u0632 \u062f\u0633\u062a\u0647 \u0622\u0645\u0648\u0632\u0634 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0628\u0627 \u0645\u0627 \u0647\u0645\u0631\u0627\u0647 \u0628\u0627\u0634\u06cc\u062f. \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0631\u0627 \u0634\u0627\u06cc\u062f \u0628\u062a\u0648\u0627\u0646 \u062f\u0631 \u0633\u0647 \u062f\u0633\u062a\u0647\u200c\u06cc \u0645\u062c\u0632\u0627 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f. 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