{"id":2032,"date":"2019-10-17T11:47:17","date_gmt":"2019-10-17T08:17:17","guid":{"rendered":"https:\/\/maktabkhooneh.org\/mag\/?p=2032"},"modified":"2026-04-06T23:45:03","modified_gmt":"2026-04-06T20:15:03","slug":"what-is-strategic-management","status":"publish","type":"post","link":"https:\/\/maktabkhooneh.org\/mag\/what-is-strategic-management\/","title":{"rendered":"\u0645\u0641\u0647\u0648\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc \u0648 \u0627\u0647\u0645\u06cc\u062a \u0622\u0646\u00a0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc \u06cc\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0686\u06cc\u0633\u062a\u061f<\/h2>\n\n\n\n<p>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc \u0639\u0628\u0627\u0631\u062a \u0627\u0633\u062a \u0627\u0632 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc\u060c \u0646\u0638\u0627\u0631\u062a\u060c \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0648 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u062f\u0627\u0648\u0645 \u0622\u0646 \u0686\u0647 \u06a9\u0647 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0631\u0627\u06cc \u062a\u062d\u0642\u0642 \u0627\u0647\u062f\u0627\u0641 \u0648 \u0628\u0631\u0646\u0627\u0645\u0647 \u0647\u0627\u06cc \u062e\u0648\u062f \u0644\u0627\u0632\u0645 \u062f\u0627\u0631\u062f. \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u062f\u0631 \u0641\u0636\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u060c \u0633\u0627\u0632\u0645\u0627\u0646 \u0647\u0627 \u0631\u0627 \u0645\u0644\u0632\u0645 \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u062c\u0647\u062a \u06a9\u0633\u0628 \u0645\u0648\u0641\u0642\u06cc\u062a \u0628\u0647 \u0637\u0648\u0631 \u062f\u0627\u0626\u0645 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n<p>\u0641\u0631\u0627\u06cc\u0646\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u062a\u0627 \u0648\u0636\u0639\u06cc\u062a \u0641\u0639\u0644\u06cc \u062e\u0648\u062f \u0631\u0627 \u0645\u0648\u0631\u062f \u0628\u0631\u0631\u0633\u06cc \u0642\u0631\u0627\u0631 \u062f\u0647\u0646\u062f\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627 \u0631\u0627 \u0628\u0647 \u0686\u0627\u0644\u0634 \u0628\u06a9\u0634\u0646\u062f\u060c \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0645\u0631\u062d\u0644\u0647 \u0627\u062c\u0631\u0627 \u0631\u0633\u0627\u0646\u062f\u0647 \u0648 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0627\u062c\u0631\u0627 \u0634\u062f\u0647 \u0631\u0627 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0646\u0646\u062f.<\/p>\n\n\n<div class=\"jet-listing-grid--50121\" style=\"\"><div class=\"jet-listing-dynamic-field-block zht-maktab-khooneh-course cb-fb2qc30r\"data-is-block=\"jet-engine\/dynamic-field\"><div class=\"jet-listing-dynamic-field__content\" >\n<div class=\"course-card\">\n    <div class=\"course-card-img\">\n        <img decoding=\"async\" \n            data-src=\"https:\/\/media1.maktabkhooneh.org\/CACHE\/images\/courses\/images\/Strategic-management_RQVXPS3_1403-08-16-164800568\/d3de4e1f8c7ddd6986b2efccfb8817a4.webp?expire=4893471932&#038;token=a47f13c4df6f0be2025eafb524b3e867&#038;md5=pH8TxN9vC-ICXq-1JLPoZw==\" \n            alt=\"\u0622\u0645\u0648\u0632\u0634 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\" \n            title=\"\u0622\u0645\u0648\u0632\u0634 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\" \n            width=\"100%\" \n            height=\"auto\"\n           \n         src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n    <\/div>\n\n    <div class=\"course-details\">\n        <a href=\"https:\/\/maktabkhooneh.org\/course\/%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%DA%A9-mk340\/\" class=\"course-title\" target=\"_blank\" rel=\"noopener noreferrer\">\n            \u0622\u0645\u0648\u0632\u0634 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9        <\/a>\n\n        <div class=\"course-price\">\n            \n                <span class=\"real-price\">\n                                            \u06f8,\u06f4\u06f9\u06f9,\u06f0\u06f0\u06f0                                    <\/span>\n\n                <span>\n                    <span class=\"discounted-price\">\n                        \u06f5,\u06f9\u06f4\u06f9,\u06f3\u06f0\u06f0                    <\/span>\n                    <span class=\"price-currency\">\u062a\u0648\u0645\u0627\u0646<\/span>\n                <\/span>\n\n                                    <div class=\"discount-percentage\">\n                        \u06f3\u06f0%                    <\/div>\n                \n                    <\/div>\n        <button class=\"course-cta-button\" data-course-url=\"https:\/\/maktabkhooneh.org\/course\/%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%DA%A9-mk340\/\">\n            \u0645\u0634\u0627\u0647\u062f\u0647 \u0648 \u062e\u0631\u06cc\u062f        <\/button>\n    <\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">\u0645\u0641\u0627\u0647\u06cc\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc<\/h3>\n\n\n\n<p>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc \u06cc\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0631 \u062f\u0631\u06a9 \u0648\u0627\u0636\u062d \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u0632 \u0645\u0623\u0645\u0648\u0631\u06cc\u062a \u062e\u0648\u062f \u06cc\u0627 \u0647\u062f\u0641 \u062e\u0648\u062f \u062a\u0627\u06a9\u06cc\u062f \u0645\u06cc \u06a9\u0646\u062f. \u0647\u0645 \u0686\u0646\u06cc\u0646 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0631\u0628\u0627\u0631\u0647 \u062c\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u06cc \u062e\u0648\u0627\u0647\u062f \u062f\u0631 \u0622\u06cc\u0646\u062f\u0647 \u0628\u0627\u0634\u062f \u0631\u0627 \u062a\u062d\u0644\u06cc\u0644 \u0645\u06cc \u06a9\u0646\u062f \u0648 \u0639\u0648\u0627\u0645\u0644\u06cc \u06a9\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u0631\u0627 \u062c\u0647\u062a \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0622\u0646 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc\u06cc \u0645\u06cc \u06a9\u0646\u062f \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc \u0646\u0645\u0627\u06cc\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0631\u0627\u0633\u062a\u0627 \u0634\u0627\u06cc\u062f \u062e\u0648\u0627\u0646\u062f\u062a \u0645\u0642\u0627\u0644\u0647 <a href=\"https:\/\/maktabkhooneh.org\/mag\/beer-game-or-soda-game\/\">\u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u0627 \u0628\u0627\u0632\u06cc \u0622\u0628\u062c\u0648 \u06cc\u0627 \u0628\u0627\u0632\u06cc \u0646\u0648\u0634\u0627\u0628\u0647<\/a> \u0646\u06cc\u0632 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u062c\u0627\u0644\u0628 \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"452\" src=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2019\/10\/maxresdefault-2.jpg\" alt=\"\u0645\u0641\u0627\u0647\u06cc\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc\" class=\"wp-image-2036\" title=\"\" srcset=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2019\/10\/maxresdefault-2.jpg 900w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2019\/10\/maxresdefault-2-300x151.jpg.webp 300w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2019\/10\/maxresdefault-2-768x386.jpg.webp 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p>\u0627\u06cc\u0646 \u0627\u0645\u0631 \u0647\u0645 \u0686\u0646\u06cc\u0646 \u0645\u0633\u062a\u0644\u0632\u0645 \u062a\u0639\u0647\u062f \u0628\u0647 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0627\u0633\u062a\u060c \u0632\u06cc\u0631 \u0645\u062c\u0645\u0648\u0639\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u0634\u0627\u063a\u0644 \u0634\u0627\u0645\u0644 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0631\u0627\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u0627\u0647\u062f\u0627\u0641 \u06a9\u0648\u062a\u0627\u0647 \u0645\u062f\u062a \u0648 \u0628\u0644\u0646\u062f \u0645\u062f\u062a \u0648 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\u060c \u0641\u0639\u0627\u0644\u06cc\u062a \u0647\u0627 \u0648 \u062a\u062e\u0635\u06cc\u0635 \u0645\u0646\u0627\u0628\u0639 \u0645\u0648\u0631\u062f \u0646\u06cc\u0627\u0632 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0622\u0646 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a.<\/p>\n\n\n\n<p>\u0641\u0631\u0627\u06cc\u0646\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc \u0646\u06cc\u0632 \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u062a\u0627 \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0645\u0646\u0637\u0642\u06cc \u0628\u06af\u06cc\u0631\u0646\u062f \u0648 \u0627\u0647\u062f\u0627\u0641 \u062c\u062f\u06cc\u062f \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0633\u0631\u0639\u062a \u0645\u0646\u0627\u0633\u0628\u06cc \u062a\u0648\u0633\u0639\u0647 \u062f\u0647\u0646\u062f \u062a\u0627 \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u062f\u0631 \u0641\u0646 \u0622\u0648\u0631\u06cc\u060c \u0628\u0627\u0632\u0627\u0631 \u0648 \u0634\u0631\u0627\u06cc\u0637 \u062a\u062c\u0627\u0631\u06cc \u062f\u0631 \u062d\u0627\u0644 \u067e\u06cc\u0634\u0631\u0641\u062a \u062e\u0648\u0628\u06cc \u0628\u0627\u0634\u0646\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646\u060c \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u06a9\u0647 \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u062a\u0627 \u062f\u0627\u0631\u0627\u06cc \u06cc\u06a9 \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u0628\u0627\u0634\u062f\u060c \u0645\u06cc\u0632\u0627\u0646 \u0633\u0647\u0645 \u0628\u0627\u0632\u0627\u0631 \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u0628\u062e\u0634\u062f \u0648 \u0628\u0631\u0627\u06cc \u0622\u06cc\u0646\u062f\u0647 \u062e\u0648\u062f \u0647\u0645 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u06a9\u0646\u062f.<\/p>\n\n\n<div class=\"jet-listing-grid--50121\" style=\"\"><div class=\"jet-listing-dynamic-field-block zht-maktab-khooneh-course cb-fb2qc30r\"data-is-block=\"jet-engine\/dynamic-field\"><div class=\"jet-listing-dynamic-field__content\" >\n<div class=\"course-card\">\n    <div class=\"course-card-img\">\n        <img decoding=\"async\" \n            data-src=\"https:\/\/media1.maktabkhooneh.org\/CACHE\/images\/courses\/images\/Strategic-management_RQVXPS3_1403-08-16-164800568\/d3de4e1f8c7ddd6986b2efccfb8817a4.webp?expire=4893471932&#038;token=a47f13c4df6f0be2025eafb524b3e867&#038;md5=pH8TxN9vC-ICXq-1JLPoZw==\" \n            alt=\"\u0622\u0645\u0648\u0632\u0634 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\" \n            title=\"\u0622\u0645\u0648\u0632\u0634 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\" \n            width=\"100%\" \n            height=\"auto\"\n           \n         src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n    <\/div>\n\n    <div class=\"course-details\">\n        <a href=\"https:\/\/maktabkhooneh.org\/course\/%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%DA%A9-mk340\/\" class=\"course-title\" target=\"_blank\" rel=\"noopener noreferrer\">\n            \u0622\u0645\u0648\u0632\u0634 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9        <\/a>\n\n        <div class=\"course-price\">\n            \n                <span class=\"real-price\">\n                                            \u06f8,\u06f4\u06f9\u06f9,\u06f0\u06f0\u06f0                                    <\/span>\n\n                <span>\n                    <span class=\"discounted-price\">\n                        \u06f5,\u06f9\u06f4\u06f9,\u06f3\u06f0\u06f0                    <\/span>\n                    <span class=\"price-currency\">\u062a\u0648\u0645\u0627\u0646<\/span>\n                <\/span>\n\n                                    <div class=\"discount-percentage\">\n                        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\u0633\u0627\u0632\u0645\u0627\u0646<\/li>\n\n\n\n<li>\u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u06cc\u0632\u0627\u0646 \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u0628\u0631\u0646\u0627\u0645\u0647 \u0647\u0627\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0648 \u0646\u062a\u0627\u06cc\u062c \u062f\u0631 \u0647\u0646\u06af\u0627\u0645 \u062a\u0648\u0644\u06cc\u062f \u0646\u062a\u0627\u06cc\u062c \u0645\u0637\u0644\u0648\u0628<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"667\" data-src=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2019\/10\/shutterstock_653549518-1.jpg\" alt=\"\u067e\u0646\u062c \u0645\u0631\u062d\u0644\u0647 \u0627\u0632 \u0641\u0631\u0622\u06cc\u0646\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc\" class=\"wp-image-2038 lazyload\" title=\"\" data-srcset=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2019\/10\/shutterstock_653549518-1.jpg 1000w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2019\/10\/shutterstock_653549518-1-300x200.jpg.webp 300w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2019\/10\/shutterstock_653549518-1-768x512.jpg.webp 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/667;\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p>\u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u0624\u062b\u0631 \u060c \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647 \u0647\u0627 \u0648 \u0641\u0631\u0647\u0646\u06af \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0646\u06cc\u0632 \u0646\u0642\u0634 \u0645\u0647\u0645\u06cc \u062f\u0631 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\u0645\u062a\u0645\u0627\u06cc\u0632\u060c \u0627\u0635\u0637\u0644\u0627\u062d\u06cc \u06a9\u0647 \u062f\u0631 \u0633\u0627\u0644 \u06f1\u06f9\u06f5\u06f7 \u062a\u0648\u0633\u0637 \u062c\u0627\u0645\u0639\u0647 \u0634\u0646\u0627\u0633 \u0648 \u0645\u062d\u0642\u0642 \u062d\u0642\u0648\u0642 \u0641\u06cc\u0644\u06cc\u067e \u0633\u0644\u0632\u0646\u06cc\u06a9 \u0645\u0639\u0631\u0641\u06cc \u0634\u062f\u060c \u0628\u0631 \u0627\u06cc\u062f\u0647 \u0635\u0644\u0627\u062d\u06cc\u062a \u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0648 \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u062f\u0631 \u0646\u0638\u0631\u06cc\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc \u062a\u0623\u06a9\u06cc\u062f \u06a9\u0631\u062f. \u0686\u0627\u0631\u0686\u0648\u0628 \u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648 \u0636\u0639\u0641 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0631 \u0631\u0627\u0628\u0637\u0647 \u0628\u0627 \u062a\u0647\u062f\u06cc\u062f\u0627\u062a \u0648 \u0641\u0631\u0635\u062a \u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u0645\u062d\u06cc\u0637 \u0628\u06cc\u0631\u0648\u0646\u06cc \u0622\u0646 \u062a\u0647\u06cc\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"600\" height=\"332\" data-src=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2019\/10\/chess-1.jpg\" alt=\"\u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0631\u0648\u06cc \u0645\u0634\u062a\u0631\u06cc\" class=\"wp-image-2034 lazyload\" title=\"\" data-srcset=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2019\/10\/chess-1.jpg 600w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2019\/10\/chess-1-300x166.jpg.webp 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/332;\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p>\u062f\u0627\u0646\u0634\u0645\u0646\u062f \u06a9\u0627\u0646\u0627\u062f\u0627\u06cc\u06cc \u0631\u0634\u062a\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a\u060c \u0647\u0646\u0631\u06cc \u0645\u06cc\u0646\u062a\u0632\u0628\u0631\u06af \u0646\u062a\u06cc\u062c\u0647 \u06af\u0631\u0641\u062a \u06a9\u0647 \u0641\u0631\u0627\u06cc\u0646\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc \u067e\u0648\u06cc\u0627 \u062a\u0631 \u0648 \u06a9\u0645 \u062a\u0631 \u0627\u0632 \u0622\u0646 \u0686\u0647 \u0646\u0638\u0631\u06cc\u0647 \u067e\u0631\u062f\u0627\u0632\u0627\u0646 \u062a\u0635\u0648\u0631 \u0645\u06cc \u06a9\u0631\u062f\u0646\u062f \u0642\u0627\u0628\u0644 \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u0627\u0633\u062a.<\/p>\n\n\n\n<p>\u0648\u06cc \u062f\u0631 \u0645\u0642\u0627\u0644\u0647 \u062e\u0648\u062f \u062f\u0631 \u0633\u0627\u0644 \u06f1\u06f9\u06f8\u06f7 \u0628\u0627 \u0639\u0646\u0648\u0627\u0646 &#8220;\u0645\u0641\u0647\u0648\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u060c \u067e\u0646\u062c \u0631\u0648\u0627\u0646 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc&#8221; \u06af\u0641\u062a: &#8220;\u0632\u0645\u06cc\u0646\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0646\u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u06cc\u06a9 \u062a\u0639\u0631\u06cc\u0641 \u0648\u0627\u062d\u062f \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0627\u0639\u062a\u0645\u0627\u062f \u06a9\u0646\u062f.&#8221; \u062f\u0631 \u0639\u0648\u0636\u060c \u0648\u06cc \u067e\u0646\u062c \u062a\u0639\u0631\u06cc\u0641 \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0648 \u0631\u0648\u0627\u0628\u0637 \u0645\u062a\u0642\u0627\u0628\u0644 \u0622\u0646 \u0647\u0627 \u0631\u0627 \u062a\u0634\u0631\u06cc\u062d \u06a9\u0631\u062f:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0628\u0631\u0646\u0627\u0645\u0647: \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0645\u0633\u06cc\u0631 \u0639\u0645\u0644\u06cc \u0622\u06af\u0627\u0647\u0627\u0646\u0647 \u0628\u0631\u0627\u06cc \u0645\u0642\u0627\u0628\u0644\u0647 \u0628\u0627 \u06cc\u06a9 \u0648\u0636\u0639\u06cc\u062a.<\/li>\n\n\n\n<li>\u0634\u06af\u0631\u062f: \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0645\u0627\u0646\u0648\u0631 \u0628\u0631\u0627\u06cc \u067e\u06cc\u0634\u06cc \u06af\u0631\u0641\u062a\u0646 \u0627\u0632 \u0631\u0642\u06cc\u0628 \u060c \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u062e\u0634\u06cc \u0627\u0632 \u06cc\u06a9 \u0637\u0631\u062d \u0646\u06cc\u0632 \u0628\u0627\u0634\u062f.<\/li>\n\n\n\n<li>\u0627\u0644\u06af\u0648: \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0646\u0627\u0634\u06cc \u0627\u0632 \u0633\u0627\u0632\u06af\u0627\u0631\u06cc \u062f\u0631 \u0631\u0641\u062a\u0627\u0631 \u060c \u062e\u0648\u0627\u0647 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0647 \u0634\u062f\u0647 \u0628\u0627\u0634\u062f \u06cc\u0627 \u0646\u0647 \u0648 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0645\u0633\u062a\u0642\u0644 \u0627\u0632 \u06cc\u06a9 \u0628\u0631\u0646\u0627\u0645\u0647 \u0628\u0627\u0634\u062f.<\/li>\n\n\n\n<li>\u0645\u0648\u0642\u0639\u06cc\u062a: \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0646\u06cc\u0631\u0648\u06cc \u0648\u0627\u0633\u0637\u0647 \u06cc\u0627 \u0645\u0637\u0627\u0628\u0642\u062a \u0628\u06cc\u0646 \u0633\u0627\u0632\u0645\u0627\u0646 \u0648 \u0645\u062d\u06cc\u0637 \u060c \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0627 \u0647\u0631 \u0645\u062f\u0644 \u0631\u0648\u0627\u0646\u0634\u0646\u0627\u0633\u06cc \u0633\u0627\u0632\u06af\u0627\u0631 \u0628\u0627\u0634\u062f.<\/li>\n\n\n\n<li>\u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632: \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0645\u0641\u0647\u0648\u0645 \u06cc\u0627 \u0634\u06cc\u0648\u0647 \u0627\u06cc \u062a\u0644\u062e \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u062c\u0647\u0627\u0646 \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0627 \u0647\u0631 \u0645\u062f\u0644 \u0631\u0648\u0627\u0646\u0634\u0646\u0627\u0633\u06cc \u0633\u0627\u0632\u06af\u0627\u0631 \u0628\u0627\u0634\u062f.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 SWOT \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc<\/h3>\n\n\n\n<p>\u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 SWOT \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0646\u0648\u0627\u0639 \u0686\u0627\u0631\u0686\u0648\u0628 \u0647\u0627 \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062a\u0648\u0633\u0637 \u0633\u0627\u0632\u0645\u0627\u0646 \u0647\u0627 \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0648 \u0622\u0632\u0645\u0627\u06cc\u0634 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u0634\u0648\u062f. \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648 \u0636\u0639\u0641 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0631\u0627 \u0628\u0627 \u0641\u0631\u0635\u062a \u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f \u0647\u0627\u06cc \u062e\u0627\u0631\u062c\u06cc \u0645\u062d\u06cc\u0637 \u0632\u06cc\u0633\u062a \u0622\u0646 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0645\u06cc \u06a9\u0646\u062f.<\/p>\n\n\n\n<p>\u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0639\u0648\u0627\u0645\u0644 \u062f\u0627\u062e\u0644\u06cc\u060c \u062e\u0627\u0631\u062c\u06cc \u0648 \u0633\u0627\u06cc\u0631 \u0645\u0648\u0627\u0631\u062f\u06cc \u0631\u0627 \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u062f\u0631 \u0627\u0647\u062f\u0627\u0641 \u0633\u0627\u0632\u0645\u0627\u0646 \u062a\u0623\u062b\u06cc\u0631 \u0628\u06af\u0630\u0627\u0631\u062f \u060c \u0631\u0648\u0634\u0646 \u0645\u06cc \u06a9\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0631\u0627\u0633\u062a\u0627 \u0646\u06af\u0627\u0647\u06cc \u0628\u0647 \u0645\u0642\u0627\u0644\u0647 \u06cc <a href=\"https:\/\/maktabkhooneh.org\/mag\/what-is-swot-analysis\/\">\u0647\u062f\u0641 \u0627\u0632 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0631\u0648\u0646 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0686\u06cc\u0633\u062a\u061f<\/a> \u0646\u06cc\u0632 \u0647\u0645 \u062f\u0627\u0631\u06cc\u0645.<\/p>\n\n\n\n<p>\u0641\u0631\u0627\u06cc\u0646\u062f SWOT \u0628\u0647 \u0631\u0647\u0628\u0631\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u062a\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u0645\u0646\u0627\u0628\u0639 \u0648 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u0647\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0631 \u0645\u062d\u06cc\u0637 \u0631\u0642\u0627\u0628\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u0645\u062c\u0628\u0648\u0631 \u0627\u0633\u062a \u0639\u0645\u0644 \u06a9\u0646\u062f \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627\u06cc \u0645\u0648\u0631\u062f \u0646\u06cc\u0627\u0632 \u0628\u0631\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u0627\u06cc\u0646 \u0645\u062d\u06cc\u0637 \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0645\u06cc \u0628\u062e\u0634 \u060c \u0645\u0624\u062b\u0631 \u0627\u0633\u062a \u06cc\u0627 \u062e\u06cc\u0631.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2019\/10\/financial-and-strategic-management-1024x576.jpg\" alt=\"\u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 SWOT \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc\" class=\"wp-image-2035 lazyload\" title=\"\" data-srcset=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2019\/10\/financial-and-strategic-management-1024x576.jpg 1024w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2019\/10\/financial-and-strategic-management-300x169.jpg 300w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2019\/10\/financial-and-strategic-management-768x432.jpg 768w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2019\/10\/financial-and-strategic-management.jpg 1240w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u06a9\u0627\u0631\u062a \u0627\u0645\u062a\u06cc\u0627\u0632\u06cc \u0645\u062a\u0648\u0627\u0632\u0646 \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc<\/h2>\n\n\n\n<p>\u06a9\u0627\u0631\u062a \u0627\u0645\u062a\u06cc\u0627\u0632\u06cc \u0645\u062a\u0648\u0627\u0632\u0646\u060c \u06cc\u06a9 \u0633\u06cc\u0633\u062a\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0631\u0627 \u0628\u0647 \u0645\u062c\u0645\u0648\u0639\u0647 \u0627\u06cc \u0627\u0632 \u0627\u0647\u062f\u0627\u0641 \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0635\u0648\u0631\u062a \u0644\u0632\u0648\u0645 \u060c \u0628\u0631\u0627\u06cc \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0627\u0632 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\u060c \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc\u060c \u0646\u0638\u0627\u0631\u062a \u0648 \u062a\u063a\u06cc\u06cc\u0631 \u0645\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n<p>\u06a9\u0627\u0631\u062a \u0627\u0645\u062a\u06cc\u0627\u0632\u06cc \u0645\u062a\u0648\u0627\u0632\u0646 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0686\u0647\u0627\u0631 \u062c\u0627\u0646\u0628\u0647 \u0627\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0631 \u0646\u0638\u0631 \u0645\u06cc \u06af\u06cc\u0631\u062f. \u0627\u06cc\u0646 \u0634\u0627\u0645\u0644 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u0627\u0644\u06cc \u0633\u0646\u062a\u06cc\u060c \u0627\u0632 \u062c\u0645\u0644\u0647 \u0645\u0639\u06cc\u0627\u0631 \u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u062f\u0631\u0622\u0645\u062f \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc\u060c \u0631\u0634\u062f \u0641\u0631\u0648\u0634 \u0648 \u0628\u0627\u0632\u062f\u0647 \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc \u0627\u0633\u062a.<\/p>\n\n\n\n<p>\u0647\u0645 \u0686\u0646\u06cc\u0646 \u0645\u0633\u062a\u0644\u0632\u0645 \u062a\u062d\u0644\u06cc\u0644 \u0645\u0634\u062a\u0631\u06cc\u060c \u0627\u0632 \u062c\u0645\u0644\u0647 \u0631\u0636\u0627\u06cc\u062a \u0648 \u062d\u0641\u0638 \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a. \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062e\u0644\u06cc\u060c \u0627\u0632 \u062c\u0645\u0644\u0647 \u0686\u06af\u0648\u0646\u06af\u06cc \u067e\u06cc\u0648\u0646\u062f \u0641\u0631\u0627\u06cc\u0646\u062f\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9. \u0648 \u06cc\u06a9 \u062a\u062d\u0644\u06cc\u0644 \u0648 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0648 \u0631\u0634\u062f\u060c \u0627\u0632 \u062c\u0645\u0644\u0647 \u0631\u0636\u0627\u06cc\u062a \u0648 \u062d\u0641\u0638 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0634\u0627\u0645\u0644 \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u062f\u0645\u0627\u062a \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u0645\u06cc \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n<p>\u0645\u062c\u0645\u0648\u0639\u0647 \u0627\u0645\u062a\u06cc\u0627\u0632 \u0647\u0627\u06cc \u06a9\u0627\u0631\u062a \u062a\u0648\u0627\u0632\u0646 \u0646\u06cc\u0632 \u0628\u0647 \u0634\u0631\u062d \u0630\u06cc\u0644 \u0645\u06cc \u0628\u0627\u0634\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u06cc\u0646 \u0633\u06cc\u0633\u062a\u0645 \u0646\u0642\u0627\u0637 \u0628\u06cc\u0646 \u0639\u0646\u0627\u0635\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627 \u062a\u0635\u0648\u06cc\u0631 \u0628\u0632\u0631\u06af \u0645\u0627\u0646\u0646\u062f \u0645\u0623\u0645\u0648\u0631\u06cc\u062a (\u0647\u062f\u0641 \u0647\u0627)<\/li>\n\n\n\n<li>\u0628\u06cc\u0646\u0627\u06cc\u06cc (\u0622\u0646\u0686\u0647 \u06a9\u0647 \u0645\u0627 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0622\u0646 \u0647\u0633\u062a\u06cc\u0645)<\/li>\n\n\n\n<li>\u0627\u0631\u0632\u0634\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc (\u0622\u0646\u0686\u0647 \u0628\u0647 \u0622\u0646 \u0627\u0639\u062a\u0642\u0627\u062f \u062f\u0627\u0631\u06cc\u0645)<\/li>\n\n\n\n<li>\u0645\u0646\u0627\u0637\u0642 \u062a\u0645\u0631\u06a9\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 (\u0645\u0636\u0627\u0645\u06cc\u0646\u060c \u0646\u062a\u0627\u06cc\u062c \u0648 \u06cc\u0627 \u0627\u0647\u062f\u0627\u0641)<\/li>\n\n\n\n<li>\u0639\u0646\u0627\u0635\u0631 \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u0645\u0627\u0646\u0646\u062f \u0627\u0647\u062f\u0627\u0641 (\u0641\u0639\u0627\u0644\u06cc\u062a \u0647\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0645\u0633\u062a\u0645\u0631)<\/li>\n\n\n\n<li>\u0627\u0642\u062f\u0627\u0645\u0627\u062a (\u06cc\u0627 \u0634\u0627\u062e\u0635 \u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06cc\u0627 KPI \u0647\u0627\u060c \u06a9\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0631\u0627 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0645\u06cc \u06a9\u0646\u0646\u062f)<\/li>\n\n\n\n<li>\u0627\u0647\u062f\u0627\u0641 (\u0633\u0637\u062d \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0645\u0627) \u0648 \u0627\u0628\u062a\u06a9\u0627\u0631\u0627\u062a (\u067e\u0631\u0648\u0698\u0647 \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u0646\u062f)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-2039 lazyload\" data-src=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2019\/10\/What-is-management-accounting-and-why-it-matters.jpg\" alt=\"\u06a9\u0627\u0631\u062a \u0627\u0645\u062a\u06cc\u0627\u0632\u06cc \u0645\u062a\u0648\u0627\u0632\u0646 \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc\" width=\"700\" height=\"393\" title=\"\" data-srcset=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2019\/10\/What-is-management-accounting-and-why-it-matters.jpg 700w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2019\/10\/What-is-management-accounting-and-why-it-matters-300x168.jpg.webp 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/393;\" \/><\/figure><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0631\u0632\u0634 \u0641\u0631\u0647\u0646\u06af \u0647\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc<\/h2>\n\n\n\n<p>\u0641\u0631\u0647\u0646\u06af \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u06a9\u0647 \u0645\u06cc\u0632\u0627\u0646 \u0645\u0648\u0641\u0642\u06cc\u062a \u0648 \u0639\u062f\u0645 \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u06cc\u06a9 \u062a\u062c\u0627\u0631\u062a \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u062f \u0648 \u06cc\u06a9 \u0645\u0624\u0644\u0641\u0647 \u0627\u0635\u0644\u06cc \u0645\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u0631\u0647\u0628\u0631\u0627\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0627\u06cc\u062f \u062f\u0631 \u0641\u0631\u0627\u06cc\u0646\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc \u06cc\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0645\u062f \u0646\u0638\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f. \u0641\u0631\u0647\u0646\u06af \u0639\u0627\u0645\u0644 \u0627\u0635\u0644\u06cc \u062f\u0631 \u0646\u062d\u0648\u0647 \u062a\u0634\u0631\u06cc\u062d \u0627\u0647\u062f\u0627\u0641 \u0627\u0641\u0631\u0627\u062f \u062f\u0631 \u0633\u0627\u0632\u0645\u0627\u0646\u060c \u0627\u0646\u062c\u0627\u0645 \u0648\u0638\u0627\u06cc\u0641 \u0648 \u0633\u0627\u0632\u0645\u0627\u0646\u062f\u0647\u06cc \u0645\u0646\u0627\u0628\u0639 \u0627\u0633\u062a.<\/p>\n\n\n\n<p>\u0641\u0631\u0647\u0646\u06af \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0642\u0648\u06cc \u0628\u0627\u0639\u062b \u0645\u06cc \u0634\u0648\u062f \u062a\u0627 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u0646\u06af\u06cc\u0632\u0647 \u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0627\u0646\u06af\u06cc\u0632\u0647 \u062f\u0631 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0648\u0638\u0627\u06cc\u0641 \u062e\u0648\u062f \u062f\u0631 \u0631\u0627\u0633\u062a\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627\u06cc \u0645\u0634\u062e\u0635 \u0634\u062f\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f.<\/p>\n\n\n<div class=\"jet-listing-grid--50121\" style=\"\"><div class=\"jet-listing-dynamic-field-block zht-maktab-khooneh-course cb-fb2qc30r\"data-is-block=\"jet-engine\/dynamic-field\"><div class=\"jet-listing-dynamic-field__content\" >\n<div class=\"course-card\">\n    <div class=\"course-card-img\">\n        <img decoding=\"async\" \n            data-src=\"https:\/\/media1.maktabkhooneh.org\/CACHE\/images\/courses\/images\/Organization-behavior_2dwh9zK_1403-08-16-164705801\/d724606169a6c54ac3a92d5861bd9ce8.webp?expire=4893471932&#038;token=fd70061459f013fefee182ce8f5e0b5a&#038;md5=_XAGFFnwE_7-4YLOj14LWg==\" \n            alt=\"\u0622\u0645\u0648\u0632\u0634 \u0631\u0641\u062a\u0627\u0631 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc\" \n            title=\"\u0622\u0645\u0648\u0632\u0634 \u0631\u0641\u062a\u0627\u0631 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc\" \n            width=\"100%\" \n            height=\"auto\"\n           \n         src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n    <\/div>\n\n    <div class=\"course-details\">\n        <a href=\"https:\/\/maktabkhooneh.org\/course\/%D8%AF%D9%88%D8%B1%D9%87-%D8%B1%D9%81%D8%AA%D8%A7%D8%B1-%D8%B3%D8%A7%D8%B2%D9%85%D8%A7%D9%86%DB%8C-mk546\/\" class=\"course-title\" target=\"_blank\" rel=\"noopener noreferrer\">\n            \u0622\u0645\u0648\u0632\u0634 \u0631\u0641\u062a\u0627\u0631 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc        <\/a>\n\n        <div class=\"course-price\">\n            \n                <span class=\"real-price\">\n                                            \u06f9\u06f9\u06f9,\u06f0\u06f0\u06f0                                    <\/span>\n\n                <span>\n                    <span class=\"discounted-price\">\n                        \u06f6\u06f9\u06f9,\u06f3\u06f0\u06f0                    <\/span>\n                    <span class=\"price-currency\">\u062a\u0648\u0645\u0627\u0646<\/span>\n                <\/span>\n\n                                    <div class=\"discount-percentage\">\n                        \u06f3\u06f0%                    <\/div>\n                \n                    <\/div>\n        <button class=\"course-cta-button\" data-course-url=\"https:\/\/maktabkhooneh.org\/course\/%D8%AF%D9%88%D8%B1%D9%87-%D8%B1%D9%81%D8%AA%D8%A7%D8%B1-%D8%B3%D8%A7%D8%B2%D9%85%D8%A7%D9%86%DB%8C-mk546\/\">\n            \u0645\u0634\u0627\u0647\u062f\u0647 \u0648 \u062e\u0631\u06cc\u062f        <\/button>\n    <\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n<p>\u062f\u0631 \u0633\u0627\u0632\u0645\u0627\u0646 \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0646\u062a\u0638\u0627\u0631 \u0645\u06cc \u0631\u0648\u062f \u0645\u062f\u06cc\u0631\u0627\u0646 \u0648 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0633\u0637\u062d \u067e\u0627\u06cc\u06cc\u0646 \u062f\u0631 \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0634\u0631\u06a9\u062a \u06a9\u0646\u0646\u062f\u060c \u0641\u0631\u0627\u06cc\u0646\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc \u0628\u0627\u06cc\u062f \u0622\u0646\u0647\u0627 \u0631\u0627 \u0642\u0627\u062f\u0631 \u0628\u0647 \u0627\u0646\u062c\u0627\u0645 \u0686\u0646\u06cc\u0646 \u06a9\u0627\u0631\u06cc \u06a9\u0646\u062f. \u0645\u0637\u0627\u0644\u0639\u0647 \u06cc \u0645\u0642\u0627\u0644\u0647 \u06cc <a href=\"https:\/\/maktabkhooneh.org\/mag\/what-is-change-management\/\">\u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u063a\u06cc\u06cc\u0631 \u0686\u06cc\u0633\u062a\u061f<\/a> \u0646\u06cc\u0632 \u0628\u06cc \u062a\u0627\u062b\u06cc\u0631 \u0646\u0645\u06cc \u0628\u0627\u0634\u062f.<i class=\"fa fa-bookmark-o\"><\/i><\/p>\n\n\n\n<p>\u0627\u06cc\u062c\u0627\u062f \u06a9\u0631\u062f\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627\u06cc\u06cc \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u0641\u0631\u0647\u0646\u06af \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a. \u0627\u06af\u0631 \u06a9\u0647 \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062e\u0627\u0635 \u0628\u0627 \u0641\u0631\u0647\u0646\u06af \u0633\u0627\u0632\u0645\u0627\u0646 \u0645\u0637\u0627\u0628\u0642\u062a \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u060c \u0645\u0627\u0646\u0639 \u0627\u0632 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0646\u062a\u0627\u06cc\u062c \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0622\u0646 \u0633\u0627\u0632\u0645\u0627\u0646 \u062e\u0648\u0627\u0647\u062f \u0634\u062f.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"600\" data-src=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2019\/10\/Change-Leader_Blog_The-Difference-Between-Strategic-Management-and-Strategic-Planning.jpg\" alt=\"\u0627\u0631\u0632\u0634 \u0641\u0631\u0647\u0646\u06af \u0647\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc\" class=\"wp-image-2033 lazyload\" title=\"\" data-srcset=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2019\/10\/Change-Leader_Blog_The-Difference-Between-Strategic-Management-and-Strategic-Planning.jpg 1000w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2019\/10\/Change-Leader_Blog_The-Difference-Between-Strategic-Management-and-Strategic-Planning-300x180.jpg.webp 300w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2019\/10\/Change-Leader_Blog_The-Difference-Between-Strategic-Management-and-Strategic-Planning-768x461.jpg.webp 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/600;\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h3 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\u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0628\u0627\u0644\u0627\u060c \u0633\u0647\u0645 \u0628\u0627\u0632\u0627\u0631 \u0648 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0645\u06cc \u0634\u0648\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc \u06cc\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0686\u06cc\u0633\u062a\u061f \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc \u0639\u0628\u0627\u0631\u062a \u0627\u0633\u062a \u0627\u0632 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc\u060c \u0646\u0638\u0627\u0631\u062a\u060c \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0648 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u062f\u0627\u0648\u0645 \u0622\u0646 \u0686\u0647 \u06a9\u0647 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 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