{"id":7921,"date":"2020-08-24T16:26:51","date_gmt":"2020-08-24T11:56:51","guid":{"rendered":"https:\/\/maktabkhooneh.org\/mag\/?p=7921"},"modified":"2026-04-06T22:31:10","modified_gmt":"2026-04-06T19:01:10","slug":"consumer-behavior","status":"publish","type":"post","link":"https:\/\/maktabkhooneh.org\/mag\/consumer-behavior\/","title":{"rendered":"\u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u0648 \u0646\u0642\u0634 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627"},"content":{"rendered":"\n<p><span style=\"font-size: 14px;\"><a href=\"https:\/\/maktabkhooneh.org\/mag\/consumer-behavior\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647<\/strong><\/a>: \u0642\u0628\u0644 \u0627\u0632 \u0627\u0641\u062a\u062a\u0627\u062d \u06cc\u06a9 \u062a\u062c\u0627\u0631\u062a\u060c \u0635\u0627\u062d\u0628 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\u06af\u0631\u0648\u0647\u200c\u0647\u0627\u06cc \u0645\u062a\u0645\u0631\u06a9\u0632 \u0648 \u0633\u0627\u06cc\u0631 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0645\u0637\u0627\u0644\u0639\u0647 <strong>\u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 <\/strong>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u062f\u0642\u06cc\u0642\u0627\u064b \u0622\u0646\u0686\u0647 \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062a\u06a9\u0645\u06cc\u0644 \u0641\u0631\u0648\u0634 \u0646\u06cc\u0627\u0632 \u0627\u0633\u062a \u0631\u0627 \u0628\u0647 \u06a9\u0627\u0631 \u0628\u0628\u0631\u0646\u062f.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14px;\"><strong>\u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647<\/strong>\u060c \u0645\u0637\u0627\u0644\u0639\u0647 \u0686\u06af\u0648\u0646\u06af\u06cc \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u06af\u0631\u0648\u0647\u200c\u0647\u0627 \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u06a9\u0631\u062f\u0646 \u0646\u06cc\u0627\u0632\u0647\u0627 \u0648 \u062e\u0648\u0627\u0633\u062a\u0647 \u0647\u0627\u06cc\u0634\u0627\u0646\u060c \u062e\u0631\u06cc\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0648 \u0631\u0641\u0639 \u0627\u06cc\u062f\u0647\u200c\u0647\u0627\u060c \u06a9\u0627\u0644\u0627\u0647\u0627 \u0648 \u062e\u062f\u0645\u0627\u062a \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0627\u0645\u0648\u0631 \u0628\u0647 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0648 \u0627\u0646\u06af\u06cc\u0632\u0647\u200c\u0647\u0627\u06cc \u0627\u0633\u0627\u0633\u06cc \u0622\u0646\u200c\u0647\u0627 \u0627\u0634\u0627\u0631\u0647 \u062f\u0627\u0631\u062f.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14px;\"><strong>\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u0627\u0646<\/strong> \u0627\u0646\u062a\u0638\u0627\u0631 \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0628\u0627 \u0641\u0647\u0645\u06cc\u062f\u0646 \u0622\u0646\u0686\u0647 \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u06a9\u0627\u0644\u0627\u0647\u0627 \u0648 \u062e\u062f\u0645\u0627\u062a \u062e\u0627\u0635\u06cc \u0631\u0627 \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u06a9\u0646\u0646\u062f\u060c \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u0634\u062e\u0635 \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0686\u0647 \u06a9\u0627\u0644\u0627\u0647\u0627\u06cc\u06cc \u0645\u0648\u0631\u062f \u0646\u06cc\u0627\u0632 \u0628\u0627\u0632\u0627\u0631 \u0647\u0633\u062a\u0646\u062f\u060c \u0686\u0647 \u06a9\u0627\u0644\u0627\u0647\u0627\u06cc\u06cc \u0645\u0646\u0633\u0648\u062e \u0634\u062f\u0647\u200c\u0627\u0646\u062f \u0648 \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0647\u062a\u0631\u06cc\u0646 \u06a9\u0627\u0644\u0627\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0639\u0631\u0636\u0647 \u06a9\u0631\u062f.<\/span><\/p>\n\n\n<div class=\"jet-listing-grid--56206\" style=\"\"><div class=\"jet-listing-dynamic-field-block zht-maktab-khooneh-learn cb-ud1ng69u\"data-is-block=\"jet-engine\/dynamic-field\"><div class=\"jet-listing-dynamic-field__content\" >\r\n<div class=\"zht-learn-card\">\r\n    <div class=\"zht-learn-title-section\">\r\n        <div class=\"zht-learn-card-icon\">\r\n            <svg viewBox=\"0 0 24 24\" fill=\"currentColor\" width=\"24\" height=\"24\">\r\n                <path d=\"M12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm-2 15l-5-5 1.41-1.41L10 14.17l7.59-7.59L19 8l-9 9z\" \/>\r\n            <\/svg>\r\n        <\/div>\r\n        \r\n        <!-- \u0639\u0646\u0648\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0628\u0647 \u0644\u06cc\u0646\u06a9 -->\r\n        <a href=\"https:\/\/maktabkhooneh.org\/learn\/digital-marketing\/\" class=\"zht-learn-card-title\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n            \u062f\u0648\u0631\u0647\u200c\u0647\u0627\u06cc \u0622\u0645\u0648\u0632\u0634 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af        <\/a>\r\n    <\/div>\r\n\r\n    <!-- \u062f\u06a9\u0645\u0647 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0628\u0647 \u062a\u06af button -->\r\n    <!-- \u0627\u0632 onclick \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u062f\u0647 \u062a\u0627 \u0628\u0647 \u0645\u062d\u0636 \u06a9\u0644\u06cc\u06a9 \u0644\u06cc\u0646\u06a9 \u0631\u0627 \u0628\u0627\u0632 \u06a9\u0646\u062f -->\r\n    <button class=\"zht-learn-card-btn\" data-course-url=\"https:\/\/maktabkhooneh.org\/learn\/digital-marketing\/\" onclick=\"window.open(this.getAttribute('data-course-url'), '_blank');\">\r\n        \u0634\u0631\u0648\u0639 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc\r\n    <\/button>\r\n<\/div><\/div><\/div><\/div>\n\n\n<p><span style=\"font-size: 14px;\">\u0645\u062a\u062e\u0635\u0635\u0627\u0646 \u0627\u06cc\u0646 \u062d\u0648\u0632\u0647 \u0641\u0631\u0636 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0628\u0627\u0632\u06cc\u06af\u0631 \u0647\u0633\u062a\u0646\u062f. \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u062a\u0626\u0648\u0631\u06cc \u0646\u0642\u0634 \u0641\u0631\u0636 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0646\u0642\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0631\u0627 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\u0645\u062a\u0641\u0627\u0648\u062a \u0647\u0633\u062a\u0646\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u06cc\u06a9 \u0645\u0627\u062f\u0631 \u062f\u0631 \u0641\u0631\u0622\u06cc\u0646\u062f \u062e\u0631\u06cc\u062f \u06a9\u0648\u062f\u06a9 \u0646\u0642\u0634 \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0631\u0627 \u0628\u0627\u0632\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0627\u0648 \u0646\u0642\u0634 \u0645\u0647\u0627\u0631 \u06a9\u0646\u0646\u062f\u0647\u200c\u0627\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0645\u0635\u0631\u0641\u06cc \u062e\u0627\u0646\u0648\u0627\u062f\u0647 \u0628\u0627\u0632\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/span><\/p>\n\n\n<div class=\"jet-listing-grid--50121\" style=\"\"><div class=\"jet-listing-dynamic-field-block zht-maktab-khooneh-course cb-fb2qc30r\"data-is-block=\"jet-engine\/dynamic-field\"><div class=\"jet-listing-dynamic-field__content\" >\n<div class=\"course-card\">\n    <div class=\"course-card-img\">\n        <img decoding=\"async\" \n            data-src=\"https:\/\/media1.maktabkhooneh.org\/CACHE\/images\/courses\/images\/brand-management_LwL4cQq\/bf36d8a9171880bccb7f47afaa56285d.webp?expire=4893471932&#038;token=5f2c30690393d1f6b0fae76ca7e8a243&#038;md5=XywwaQOT0faw-udsp-iiQw==\" \n            alt=\"\u0622\u0645\u0648\u0632\u0634 \u062e\u0644\u0642 \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0631\u0646\u062f\" \n            title=\"\u0622\u0645\u0648\u0632\u0634 \u062e\u0644\u0642 \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0631\u0646\u062f\" \n            width=\"100%\" \n            height=\"auto\"\n           \n         src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n    <\/div>\n\n    <div class=\"course-details\">\n        <a href=\"https:\/\/maktabkhooneh.org\/course\/%D8%AE%D9%84%D9%82-%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%A8%D8%B1%D9%86%D8%AF-mk651\/\" class=\"course-title\" target=\"_blank\" rel=\"noopener noreferrer\">\n            \u0622\u0645\u0648\u0632\u0634 \u062e\u0644\u0642 \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0631\u0646\u062f        <\/a>\n\n        <div class=\"course-price\">\n            \n                <span class=\"real-price\">\n                                            \u06f4\u06f9\u06f9,\u06f0\u06f0\u06f0                                    <\/span>\n\n                <span>\n                    <span class=\"discounted-price\">\n                        \u06f2\u06f7\u06f4,\u06f4\u06f5\u06f0                    <\/span>\n                    <span class=\"price-currency\">\u062a\u0648\u0645\u0627\u0646<\/span>\n                <\/span>\n\n                                    <div class=\"discount-percentage\">\n                        \u06f4\u06f5%                    <\/div>\n                \n                    <\/div>\n        <button class=\"course-cta-button\" data-course-url=\"https:\/\/maktabkhooneh.org\/course\/%D8%AE%D9%84%D9%82-%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA-%D8%A8%D8%B1%D9%86%D8%AF-mk651\/\">\n            \u0645\u0634\u0627\u0647\u062f\u0647 \u0648 \u062e\u0631\u06cc\u062f        <\/button>\n    <\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-size: 14px;\">\u0628\u0631\u062e\u06cc \u0627\u0632 \u062a\u0639\u0627\u0631\u06cc\u0641 \u0627\u0646\u062a\u062e\u0627\u0628 \u0634\u062f\u0647 \u0627\u0632 \u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u0628\u0647 \u0634\u0631\u062d \u0632\u06cc\u0631 \u0627\u0633\u062a:<\/span><\/h2>\n\n\n\n<p><span style=\"font-size: 14px;\">\u06f1\u066b \u0637\u0628\u0642 \u06af\u0641\u062a\u0647 \u0647\u0627\u06ccEngel, Blackwell &nbsp;\u0648 Mansard\u060c &#8220;<strong>\u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647<\/strong> \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u0627\u0641\u0631\u0627\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0627\u0644\u0627\u0647\u0627 \u0648 \u062e\u062f\u0645\u0627\u062a \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u0635\u0631\u0641 \u0634\u062e\u0635\u06cc \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.&#8221;<\/span><\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><span style=\"font-size: 14px;\">\u0637\u0628\u0642 \u06af\u0641\u062a\u0647\u200c\u0647\u0627\u06cc Louden \u0648 Bitta\u060c &#8220;<strong>\u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647<\/strong> \u0641\u0631\u0627\u06cc\u0646\u062f \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u0648 \u0641\u0639\u0627\u0644\u06cc\u062a \u0628\u062f\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u0641\u0631\u0627\u062f \u0647\u0646\u06af\u0627\u0645 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc\u060c \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u06cc\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06a9\u0627\u0644\u0627\u0647\u0627 \u0648 \u062e\u062f\u0645\u0627\u062a \u062f\u0631\u06af\u06cc\u0631 \u0622\u0646 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.&#8221;<\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-size: 14px;\"><strong>\u0639\u0648\u0627\u0645\u0644 \u0645\u062e\u062a\u0644\u0641\u06cc \u06a9\u0647 \u0628\u0631 \u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u062a\u0623\u062b\u06cc\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f \u0628\u0647 \u0634\u0631\u062d \u0632\u06cc\u0631 \u0627\u0633\u062a:<\/strong><\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-size: 14px;\">\u06f1\u066b\u0645\u0627\u0647\u06cc\u062a \u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647:<\/span><\/h4>\n\n\n\n<p><span style=\"font-size: 14px;\">\u0622. \u0639\u0648\u0627\u0645\u0644 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0627\u0646\u0646\u062f \u0637\u0631\u0627\u062d\u06cc \u0645\u062d\u0635\u0648\u0644\u060c \u0642\u06cc\u0645\u062a\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u060c \u0628\u0633\u062a\u0647 \u0628\u0646\u062f\u06cc\u060c \u0645\u0648\u0642\u0639\u06cc\u062a \u06cc\u0627\u0628\u06cc \u0648 \u062a\u0648\u0632\u06cc\u0639.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14px;\">\u0628. \u0639\u0648\u0627\u0645\u0644 \u0634\u062e\u0635\u06cc \u0645\u0627\u0646\u0646\u062f \u0633\u0646\u060c \u062c\u0646\u0633\u060c \u062a\u062d\u0635\u06cc\u0644\u0627\u062a \u0648 \u0633\u0637\u062d \u062f\u0631\u0622\u0645\u062f.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14px;\">\u062c. \u0639\u0648\u0627\u0645\u0644 \u0631\u0648\u0627\u0646\u0634\u0646\u0627\u062e\u062a\u06cc \u0645\u0627\u0646\u0646\u062f \u0627\u0646\u06af\u06cc\u0632\u0647 \u062e\u0631\u06cc\u062f\u060c \u0627\u062f\u0631\u0627\u06a9 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644 \u0648 \u0646\u06af\u0631\u0634 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14px;\">\u062f. \u0639\u0648\u0627\u0645\u0644 \u0645\u0648\u0642\u0639\u06cc\u062a\u06cc \u0645\u0627\u0646\u0646\u062f \u0645\u062d\u06cc\u0637 \u0628\u062f\u0646\u06cc \u062f\u0631 \u0632\u0645\u0627\u0646 \u062e\u0631\u06cc\u062f\u060c \u0645\u062d\u06cc\u0637 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u0639\u0627\u0645\u0644 \u0632\u0645\u0627\u0646.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14px;\">\u0647. \u0639\u0648\u0627\u0645\u0644 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0645\u0627\u0646\u0646\u062f \u0648\u0636\u0639\u06cc\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u0645\u0631\u062c\u0639 \u0648 \u062e\u0627\u0646\u0648\u0627\u062f\u0647.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14px;\">\u0648. \u0639\u0648\u0627\u0645\u0644 \u0641\u0631\u0647\u0646\u06af\u06cc \u0645\u0627\u0646\u0646\u062f \u062f\u06cc\u0646 \u0648 \u0637\u0628\u0642\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc.<\/span><\/p>\n\n\n<div class=\"jet-listing-grid--56206\" style=\"\"><div class=\"jet-listing-dynamic-field-block zht-maktab-khooneh-learn cb-ud1ng69u\"data-is-block=\"jet-engine\/dynamic-field\"><div class=\"jet-listing-dynamic-field__content\" >\r\n<div class=\"zht-learn-card\">\r\n    <div class=\"zht-learn-title-section\">\r\n        <div class=\"zht-learn-card-icon\">\r\n            <svg viewBox=\"0 0 24 24\" fill=\"currentColor\" width=\"24\" height=\"24\">\r\n                <path d=\"M12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm-2 15l-5-5 1.41-1.41L10 14.17l7.59-7.59L19 8l-9 9z\" \/>\r\n            <\/svg>\r\n        <\/div>\r\n        \r\n        <!-- \u0639\u0646\u0648\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0628\u0647 \u0644\u06cc\u0646\u06a9 -->\r\n        <a href=\"https:\/\/maktabkhooneh.org\/learn\/digital-marketing\/\" class=\"zht-learn-card-title\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n            \u062f\u0648\u0631\u0647\u200c\u0647\u0627\u06cc \u0622\u0645\u0648\u0632\u0634 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af        <\/a>\r\n    <\/div>\r\n\r\n    <!-- \u062f\u06a9\u0645\u0647 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0628\u0647 \u062a\u06af button -->\r\n    <!-- \u0627\u0632 onclick \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u062f\u0647 \u062a\u0627 \u0628\u0647 \u0645\u062d\u0636 \u06a9\u0644\u06cc\u06a9 \u0644\u06cc\u0646\u06a9 \u0631\u0627 \u0628\u0627\u0632 \u06a9\u0646\u062f -->\r\n    <button class=\"zht-learn-card-btn\" data-course-url=\"https:\/\/maktabkhooneh.org\/learn\/digital-marketing\/\" onclick=\"window.open(this.getAttribute('data-course-url'), '_blank');\">\r\n        \u0634\u0631\u0648\u0639 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc\r\n    <\/button>\r\n<\/div><\/div><\/div><\/div>\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"439\" src=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2020\/08\/\u0631\u0641\u062a\u0627\u0631-\u0645\u0635\u0631\u0641-\u06a9\u0646\u0646\u062f\u0647-1.jpg\" alt=\"\u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647\" class=\"wp-image-7930\" title=\"\" srcset=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2020\/08\/\u0631\u0641\u062a\u0627\u0631-\u0645\u0635\u0631\u0641-\u06a9\u0646\u0646\u062f\u0647-1.jpg 1024w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/08\/\u0631\u0641\u062a\u0627\u0631-\u0645\u0635\u0631\u0641-\u06a9\u0646\u0646\u062f\u0647-1-300x129.jpg.webp 300w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/08\/\u0631\u0641\u062a\u0627\u0631-\u0645\u0635\u0631\u0641-\u06a9\u0646\u0646\u062f\u0647-1-768x329.jpg.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-size: 14px;\">\u06f2\u066b \u06cc\u06a9 \u062a\u063a\u06cc\u06cc\u0631 \u0645\u062f\u0627\u0648\u0645:<\/span><\/h4>\n\n\n\n<p><span style=\"font-size: 14px;\">\u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u062b\u0627\u0628\u062a \u0646\u06cc\u0633\u062a. \u0628\u0633\u062a\u0647 \u0628\u0647 \u0645\u0627\u0647\u06cc\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u060c \u0627\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u06cc\u06a9 \u062f\u0648\u0631\u0647 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\u0645\u06cc\u200c\u06af\u06cc\u0631\u0646\u062f \u0648 \u062f\u0631 \u0628\u0639\u0636\u06cc \u0645\u0648\u0627\u0642\u0639 \u062d\u062a\u06cc \u0631\u0627\u0647\u200c\u0647\u0627\u06cc \u063a\u06cc\u0631 \u0627\u062e\u0644\u0627\u0642\u06cc \u0646\u06cc\u0632 \u0628\u0631\u0627\u06cc \u0635\u0631\u0641 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062e\u0631\u06cc\u062f \u0641\u0646\u0627\u0648\u0631\u06cc\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0627\u062a\u062e\u0627\u0630 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u0645\u0627 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062f\u06cc\u06af\u0631\u06cc \u0646\u06cc\u0632 \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0639\u0644\u06cc \u0631\u063a\u0645 \u062f\u0627\u0634\u062a\u0646 \u067e\u0648\u0644 \u0645\u0627\u0632\u0627\u062f\u060c \u0627\u0632 \u062e\u0631\u06cc\u062f\u0647\u0627\u06cc \u0645\u0639\u0645\u0648\u0644\u06cc \u067e\u06cc\u0634\u200c\u062a\u0631 \u0646\u0631\u0641\u062a\u0647 \u0648 \u0627\u0632 \u062e\u0631\u06cc\u062f \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0641\u0646\u0627\u0648\u0631\u06cc\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u062e\u0648\u062f\u062f\u0627\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/span><\/p>\n\n\n<div class=\"jet-listing-grid--50192\" style=\"\"><style><\/style><section class=\"zht-related-post\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Article\" role=\"region\"\n  aria-label=\"Related article\">\n  <div class=\"zht-related-post-section-label\">\n    \u0645\u0637\u0627\u0644\u0628 \u0645\u0631\u062a\u0628\u0637\n  <\/div>\n  <img decoding=\"async\" width=\"300\" height=\"225\" data-src=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/01\/the-role-of-branding-in-determining-the-direction-of-business-2-300x225.jpg.webp\" class=\"attachment-medium size-medium wp-post-image lazyload\" alt=\"\u0646\u0642\u0634 \u0628\u0631\u0646\u062f\u06cc\u0646\u06af \u062f\u0631 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u0633\u06cc\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\" data-srcset=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/01\/the-role-of-branding-in-determining-the-direction-of-business-2-300x225.jpg.webp 300w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/01\/the-role-of-branding-in-determining-the-direction-of-business-2-768x576.jpg.webp 768w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2020\/01\/the-role-of-branding-in-determining-the-direction-of-business-2.jpg 800w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\">\n  <a href=\"https:\/\/maktabkhooneh.org\/mag\/the-role-of-branding-in-determining-the-direction-of-business\/\" class=\"zht-related-post-title\"\n    itemprop=\"headline\" target=\"_blank\">\u0646\u0642\u0634 \u0628\u0631\u0646\u062f\u06cc\u0646\u06af \u062f\u0631 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u0633\u06cc\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631<\/a>\n<\/section><\/div>\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-size: 14px;\">\u06f4\u066b \u0627\u0632 \u0645\u0646\u0637\u0642\u0647 \u0627\u06cc \u0628\u0647 \u0645\u0646\u0637\u0642\u0647 \u062f\u06cc\u06af\u0631 \u0648 \u0627\u0632 \u06a9\u0634\u0648\u0631\u06cc \u0628\u0647 \u06a9\u0634\u0648\u0631 \u062f\u06cc\u06af\u0631 \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0633\u062a:<\/span><\/h4>\n\n\n\n<p><span style=\"font-size: 14px;\"><strong>\u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647<\/strong> \u062f\u0631 \u0627\u06cc\u0627\u0644\u062a\u200c\u0647\u0627\u060c \u0645\u0646\u0627\u0637\u0642 \u0648 \u06a9\u0634\u0648\u0631\u0647\u0627 \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0633\u062a. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0634\u0647\u0631\u06cc \u0628\u0627 \u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0631\u0648\u0633\u062a\u0627\u06cc\u06cc \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0633\u062a. \u062a\u0639\u062f\u0627\u062f \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0631\u0648\u0633\u062a\u0627\u06cc\u06cc \u062f\u0631 \u0631\u0641\u062a\u0627\u0631\u0647\u0627\u06cc \u062e\u0631\u06cc\u062f \u062e\u0648\u062f \u0645\u062d\u0627\u0641\u0638\u0647 \u06a9\u0627\u0631 \u0647\u0633\u062a\u0646\u062f.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14px;\">\u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062b\u0631\u0648\u062a\u0645\u0646\u062f \u0631\u0648\u0633\u062a\u0627\u06cc\u06cc \u0628\u0627 \u0648\u062c\u0648\u062f \u062f\u0627\u0634\u062a\u0646 \u0628\u0648\u062f\u062c\u0647 \u06a9\u0627\u0641\u06cc \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062f\u0648 \u0628\u0631\u0627\u0628\u0631 \u062f\u0631 \u062a\u062c\u0645\u0644\u0627\u062a \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0646\u0646\u062f\u060c \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0634\u0647\u0631\u06cc \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0648\u0627\u0645\u200c\u0647\u0627\u06cc \u0628\u0627\u0646\u06a9\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u062e\u0631\u06cc\u062f \u0627\u0642\u0644\u0627\u0645 \u0644\u0648\u06a9\u0633 \u0645\u0627\u0646\u0646\u062f \u0627\u062a\u0648\u0645\u0628\u06cc\u0644 \u0648 \u0644\u0648\u0627\u0632\u0645 \u062e\u0627\u0646\u06af\u06cc \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f. <strong>\u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647<\/strong> \u062d\u062a\u06cc \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0633\u062a\u0647 \u0628\u0647 \u062a\u0631\u0628\u06cc\u062a\u060c \u0633\u0628\u06a9 \u0632\u0646\u062f\u06af\u06cc \u0648 \u0633\u0637\u062d \u0631\u0634\u062f \u0645\u062a\u0641\u0627\u0648\u062a \u0628\u0627\u0634\u062f.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-size: 14px;\">\u06f5\u066b \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0631 \u0645\u0648\u0631\u062f \u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u200c\u0647\u0627 \u062d\u0627\u0626\u0632 \u0627\u0647\u0645\u06cc\u062a \u0627\u0633\u062a:<\/span><\/h4>\n\n\n\n<p><span style=\"font-size: 14px;\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u0627\u0646 \u0628\u0627\u06cc\u062f \u062f\u0627\u0646\u0634 \u062e\u0648\u0628\u06cc \u0627\u0632 \u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f. \u0622\u0646\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u0639\u0648\u0627\u0645\u0644 \u0645\u062e\u062a\u0644\u0641\u06cc \u06a9\u0647 \u0628\u0631 \u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0647\u062f\u0641\u0634\u0627\u0646 \u062a\u0623\u062b\u06cc\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u0646\u062f \u0631\u0627 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u0646\u062f.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14px;\">\u062f\u0627\u0646\u0634 \u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0642\u0627\u062f\u0631 \u0645\u06cc\u200c\u0633\u0627\u0632\u062f \u062a\u0627 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0632\u06cc\u0631 \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0646\u0627\u0633\u0628\u06cc \u0631\u0627 \u0627\u062a\u062e\u0627\u0630 \u06a9\u0646\u0646\u062f:<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14px;\">\u0622. \u0637\u0631\u0627\u062d\u06cc \/ \u0645\u062f\u0644 \u0645\u062d\u0635\u0648\u0644<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14px;\">\u0628. \u0642\u06cc\u0645\u062a \u06af\u0630\u0627\u0631\u06cc \u0645\u062d\u0635\u0648\u0644<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14px;\">\u062c. \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u062d\u0635\u0648\u0644<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14px;\">\u062f. \u0628\u0633\u062a\u0647 \u0628\u0646\u062f\u06cc<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14px;\">\u0647. \u062a\u062b\u0628\u06cc\u062a \u0645\u0648\u0642\u0639\u06cc\u062a<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14px;\">\u0648. \u0645\u062d\u0644 \u062a\u0648\u0632\u06cc\u0639<\/span><\/p>\n\n\n<div class=\"jet-listing-grid--50192\" style=\"\"><section class=\"zht-related-post\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Article\" role=\"region\"\n  aria-label=\"Related article\">\n  <div class=\"zht-related-post-section-label\">\n    \u0645\u0637\u0627\u0644\u0628 \u0645\u0631\u062a\u0628\u0637\n  <\/div>\n  <img decoding=\"async\" width=\"300\" height=\"187\" data-src=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/07\/\u0628\u0631\u0646\u062f-e1594553019543-300x187.jpg.webp\" class=\"attachment-medium size-medium wp-post-image lazyload\" alt=\"\u062a\u062f\u0648\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0631\u0646\u062f\u06cc\u0646\u06af\" data-srcset=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/07\/\u0628\u0631\u0646\u062f-e1594553019543-300x187.jpg.webp 300w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2020\/07\/\u0628\u0631\u0646\u062f-e1594553019543.jpg 700w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/187;\">\n  <a href=\"https:\/\/maktabkhooneh.org\/mag\/develop-brand-strategy\/\" class=\"zht-related-post-title\"\n    itemprop=\"headline\" target=\"_blank\">\u062a\u062f\u0648\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0631\u0646\u062f\u06cc\u0646\u06af<\/a>\n<\/section><\/div>\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-size: 14px;\">\u06f6\u066b \u0631\u0648\u06cc\u0647 \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u062e\u0631\u06cc\u062f:<\/span><\/h4>\n\n\n\n<p><span style=\"font-size: 14px;\">\u06cc\u06a9 <strong>\u0631\u0641\u062a\u0627\u0631 \u0645\u062b\u0628\u062a \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647<\/strong> \u0645\u0646\u062c\u0631 \u0628\u0647 \u062a\u0635\u0645\u06cc\u0645 \u062e\u0631\u06cc\u062f \u0645\u06cc\u200c\u0634\u0648\u062f. \u06cc\u06a9 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062a\u0635\u0645\u06cc\u0645 \u0628\u0647 \u062e\u0631\u06cc\u062f \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u0646\u06af\u06cc\u0632\u0647\u200c\u0647\u0627\u06cc \u062e\u0631\u06cc\u062f \u0645\u062e\u062a\u0644\u0641 \u0628\u06af\u06cc\u0631\u062f. \u062a\u0635\u0645\u06cc\u0645 \u062e\u0631\u06cc\u062f \u0645\u0646\u062c\u0631 \u0628\u0647 \u062a\u0642\u0627\u0636\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0641\u0631\u0648\u0634 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u0627\u0646 \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0628\u0627\u06cc\u062f \u0628\u0631 <strong>\u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647<\/strong> \u062a\u0623\u062b\u06cc\u0631 \u0628\u06af\u0630\u0627\u0631\u0646\u062f.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14px;\"><strong>\u06f7\u066b \u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u06cc \u0628\u0647 \u0645\u062d\u0635\u0648\u0644 \u062f\u06cc\u06af\u0631 \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0633\u062a:<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14px;\"><strong>\u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647<\/strong> \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0633\u062a. \u0628\u0631\u062e\u06cc \u0627\u0632 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062a\u0639\u062f\u0627\u062f \u0628\u06cc\u0634\u062a\u0631\u06cc \u06a9\u0627\u0644\u0627\u06cc \u062e\u0627\u0635 \u0631\u0627 \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u06a9\u0646\u0646\u062f \u0648 \u06a9\u0627\u0644\u0627\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631 \u0631\u0627 \u0646\u06cc\u0632 \u0628\u0633\u06cc\u0627\u0631 \u06a9\u0645 \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u06a9\u0646\u0646\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0646\u0648\u062c\u0648\u0627\u0646\u0627\u0646 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0647\u0632\u06cc\u0646\u0647 \u0632\u06cc\u0627\u062f\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0627\u0644\u0627\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u062a\u0644\u0641\u0646 \u0647\u0645\u0631\u0627\u0647 \u0648 \u067e\u0648\u0634\u0627\u06a9 \u0645\u0627\u0631\u06a9 \u0635\u0631\u0641 \u06a9\u0646\u0646\u062f \u0627\u0645\u0627 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0631\u0627\u06cc \u06a9\u062a\u0627\u0628 \u0647\u0627\u06cc \u0639\u0645\u0648\u0645\u06cc \u0648 \u062f\u0627\u0646\u0634\u06af\u0627\u0647\u06cc \u0647\u0632\u06cc\u0646\u0647 \u0646\u06a9\u0646\u0646\u062f. \u06cc\u06a9 \u0641\u0631\u062f \u0645\u06cc\u0627\u0646\u0633\u0627\u0644 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0645\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0644\u0628\u0627\u0633 \u0628\u067e\u0631\u062f\u0627\u0632\u062f \u0627\u0645\u0627 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062f\u0631 \u067e\u0633 \u0627\u0646\u062f\u0627\u0632\u060c \u0637\u0631\u062d\u200c\u0647\u0627\u06cc \u0628\u06cc\u0645\u0647\u060c \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0646\u0634\u0633\u062a\u06af\u06cc \u0648 \u063a\u06cc\u0631\u0647 \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc \u06a9\u0646\u062f.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-size: 14px;\">\u06f8\u066b\u0633\u0637\u062d \u0632\u0646\u062f\u06af\u06cc \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u0628\u062e\u0634\u062f:<\/span><\/h4>\n\n\n\n<p><span style=\"font-size: 14px;\">\u0631\u0641\u062a\u0627\u0631 \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u0646\u062c\u0631 \u0628\u0647 \u0628\u0627\u0644\u0627\u062a\u0631 \u0631\u0641\u062a\u0646 \u0633\u0637\u062d \u0632\u0646\u062f\u06af\u06cc \u0634\u0648\u062f. \u0647\u0631\u0686\u0647 \u0634\u062e\u0635\u06cc \u06a9\u0627\u0644\u0627 \u0648 \u062e\u062f\u0645\u0627\u062a \u0631\u0627 \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u06a9\u0646\u062f\u060c \u0633\u0637\u062d \u0632\u0646\u062f\u06af\u06cc \u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0627\u06af\u0631 \u0641\u0631\u062f\u06cc \u0628\u0627 \u0648\u062c\u0648\u062f \u062f\u0631\u0622\u0645\u062f \u062e\u0648\u0628\u060c \u062f\u0631 \u06a9\u0627\u0644\u0627\u0647\u0627 \u0648 \u062e\u062f\u0645\u0627\u062a \u06a9\u0645\u062a\u0631\u06cc \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0646\u062f\u060c \u062e\u0648\u062f \u0631\u0627 \u0627\u0632 \u0633\u0637\u062d \u0632\u0646\u062f\u06af\u06cc \u0628\u0627\u0644\u0627\u062a\u0631 \u0645\u062d\u0631\u0648\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1391\" height=\"752\" data-src=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2020\/08\/\u0631\u0641\u062a\u0627\u0631-\u0645\u0635\u0631\u0641-\u06a9\u0646\u0646\u062f\u0647-2.jpg\" alt=\"\u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647\" class=\"wp-image-7934 lazyload\" title=\"\" data-srcset=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2020\/08\/\u0631\u0641\u062a\u0627\u0631-\u0645\u0635\u0631\u0641-\u06a9\u0646\u0646\u062f\u0647-2.jpg 1391w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/08\/\u0631\u0641\u062a\u0627\u0631-\u0645\u0635\u0631\u0641-\u06a9\u0646\u0646\u062f\u0647-2-300x162.jpg.webp 300w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/08\/\u0631\u0641\u062a\u0627\u0631-\u0645\u0635\u0631\u0641-\u06a9\u0646\u0646\u062f\u0647-2-1024x554.jpg.webp 1024w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/08\/\u0631\u0641\u062a\u0627\u0631-\u0645\u0635\u0631\u0641-\u06a9\u0646\u0646\u062f\u0647-2-768x415.jpg.webp 768w\" data-sizes=\"(max-width: 1391px) 100vw, 1391px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1391px; --smush-placeholder-aspect-ratio: 1391\/752;\" \/><\/figure>\n\n\n\n<p><span style=\"font-size: 14px;\"><strong>\u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647<\/strong> \u0646\u0647 \u062a\u0646\u0647\u0627 \u062a\u062d\u062a \u062a\u0623\u062b\u06cc\u0631 \u0648\u0636\u0639\u06cc\u062a \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f \u0628\u0644\u06a9\u0647 \u0645\u0646\u0639\u06a9\u0633 \u06a9\u0646\u0646\u062f\u0647 \u0622\u0646 \u0627\u0633\u062a. \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0627\u0631\u0627\u06cc \u0627\u062a\u0648\u0645\u0628\u06cc\u0644\u200c\u0647\u0627\u06cc \u0644\u0648\u06a9\u0633\u060c \u0633\u0627\u0639\u062a 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\u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14px;\">\u0622\u06af\u0627\u0647\u06cc \u0627\u0632 <strong>\u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647<\/strong> \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0636\u0645\u0646 \u062a\u062f\u0648\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u06cc\u06a9 \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u0645\u0647\u0645 \u0628\u0627\u0634\u062f. \u0627\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0634\u0627\u0646\u0633 \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0628\u062f \u0648 \u062e\u0631\u0627\u0628\u06cc \u0628\u0627\u0632\u0627\u0631 \u0631\u0627 \u062a\u0627 \u062d\u062f \u0632\u06cc\u0627\u062f\u06cc \u06a9\u0627\u0647\u0634 \u062f\u0647\u062f. <strong>\u0627\u0635\u0648\u0644 \u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647<\/strong> \u062f\u0631 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0632\u0645\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0641\u06cc\u062f \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0630\u06a9\u0631 \u0634\u062f\u0647 \u0627\u0633\u062a:<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"font-size: 14px;\">\u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0641\u0631\u0635\u062a \u0628\u0627\u0632\u0627\u0631:<\/span><\/h5>\n\n\n\n<p><span style=\"font-size: 14px;\"><strong>\u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647<\/strong> \u062f\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0646\u06cc\u0627\u0632\u0647\u0627 \u0648 \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u0646\u0634\u062f\u0647 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0645\u0633\u062a\u0644\u0632\u0645 \u0627\u0633\u06a9\u0646 \u0631\u0648\u0646\u062f\u0647\u0627 \u0648 \u0634\u0631\u0627\u06cc\u0637 \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u060c \u0634\u06cc\u0648\u0647 \u0632\u0646\u062f\u06af\u06cc \u0645\u0634\u062a\u0631\u06cc\u060c \u0633\u0637\u062d \u062f\u0631\u0622\u0645\u062f \u0648 \u062a\u0623\u062b\u06cc\u0631\u0627\u062a \u0641\u0632\u0627\u06cc\u0646\u062f\u0647 \u0627\u0633\u062a.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"font-size: 14px;\">\u0627\u0646\u062a\u062e\u0627\u0628 \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641:<\/span><\/h5>\n\n\n\n<p><span style=\"font-size: 14px;\">\u0627\u0633\u06a9\u0646 \u0648 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631 \u0628\u0647 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u0628\u0627 \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627 \u0648 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u062a\u0641\u0627\u0648\u062a \u0648 \u0627\u0633\u062a\u062b\u0646\u0627\u06cc\u06cc \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0627\u06cc\u0646 \u06af\u0631\u0648\u0647\u200c\u0647\u0627 \u0648 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0646\u062d\u0648\u0647 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u062e\u0631\u06cc\u062f \u0628\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0637\u0628\u0642 \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u0631\u0627 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u062f.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"font-size: 14px;\">\u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0622\u0645\u06cc\u062e\u062a\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc:<\/span><\/h5>\n\n\n\n<p><span style=\"font-size: 14px;\">\u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u0646\u06cc\u0627\u0632\u0647\u0627 \u0648 \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u0646\u0634\u062f\u0647 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0634\u062f\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628 \u0645\u06cc\u200c\u0628\u0627\u06cc\u0633\u062a \u062a\u0631\u06a9\u06cc\u0628 \u062f\u0642\u06cc\u0642 \u0686\u0647\u0627\u0631 P\u060c \u06cc\u0639\u0646\u06cc \u0645\u062d\u0635\u0648\u0644\u060c \u0642\u06cc\u0645\u062a\u060c \u0645\u06a9\u0627\u0646 \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u062f.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"1000\" data-src=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2020\/08\/\u0631\u0641\u062a\u0627\u0631-\u0645\u0635\u0631\u0641-\u06a9\u0646\u0646\u062f\u0647-4.jpg\" alt=\"\" class=\"wp-image-7937 lazyload\" title=\"\" data-srcset=\"https:\/\/maktabkhooneh.org\/mag\/wp-content\/uploads\/2020\/08\/\u0631\u0641\u062a\u0627\u0631-\u0645\u0635\u0631\u0641-\u06a9\u0646\u0646\u062f\u0647-4.jpg 1000w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/08\/\u0631\u0641\u062a\u0627\u0631-\u0645\u0635\u0631\u0641-\u06a9\u0646\u0646\u062f\u0647-4-300x300.jpg.webp 300w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/08\/\u0631\u0641\u062a\u0627\u0631-\u0645\u0635\u0631\u0641-\u06a9\u0646\u0646\u062f\u0647-4-150x150.jpg.webp 150w, https:\/\/maktabkhooneh.org\/mag\/wp-content\/smush-webp\/2020\/08\/\u0631\u0641\u062a\u0627\u0631-\u0645\u0635\u0631\u0641-\u06a9\u0646\u0646\u062f\u0647-4-768x768.jpg.webp 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/1000;\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><span style=\"font-size: 14px;\">\u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u0635\u0648\u0644:<\/span><\/h5>\n\n\n\n<p><span style=\"font-size: 14px;\">\u06cc\u06a9 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628 \u0628\u0627\u06cc\u062f \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a\u06cc \u0631\u0627 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0646\u06cc\u0627\u0632\u0647\u0627 \u06cc\u0627 \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u06a9\u0646\u062f. \u062a\u0635\u0645\u06cc\u0645\u0627\u062a\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647\u060c \u0634\u06a9\u0644 \u0648 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0622\u0646 \u0627\u0633\u062a. \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0627\u06cc\u062f 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